The consultancy, which has an office in Edinburgh, was appointed in June following a credentials pitch, according to marketing manager Abigail Stubbs. MTD is formed from representatives of a number of regional businesses, some of whom Navyblue had worked with previously, according to Stubbs.
Navyblue started work on the identity a month ago. Stubbs says, ‘The aim of the identity is to put [the area] on the map, while maintaining its image as being rugged and unspoilt.’
The new identity is set to launch at the end of autumn.