News in brief round-up

Pearlfisher has appointed Karen Schnelwar as strategy director and practice lead. Schnelwar has previously worked for consultancies including Landor, Seigel + Gale and The Partners. The New York office has also designed new branding and packaging for the USA-based Simply Enjoy range of foods.

Carswell Gould has designed the graphics for the PSP Logistics yacht, which will set sail around the world in September in the Clipper Round the World Yacht Race.  The designs aim to help PSP increase its visibility during the race.

Slice Design has designed the packaging for Danone Activia Pouring Yoghurt. The consultancy says the packaging aims to convey the versatility and thicker texture of the product.

Consultancy The Marketing Store has created a new website for Carlsberg’s Time to Take your seats campaign, launched to mark the brand’s status as the official beer of the Barclays Premier League. The site, which is powered by live real-time data, allows users to monitor which games and teams are proving the most popular with fans and offers the chance to win tickets to see their team play.

Not to Scale has created an animated short film for Channel 4’s Random Acts series, entitled Upstairs. The film examines ‘how much we know ­ don¹t know – or want to know – about the lives of our nearest neighbours’, according to Not to Scale.

Consultancy Mohawk has designed the Lads Weekender Generator Facebook app for Ladbrokes bookmakers. Users select their favourite location, accommodation, and activity for the chance of winning their ‘ultimate weekender’.

Andy Booth has joined Red Bee Media as group creative director to oversee the consultancy’s BBC campaigns. Booth joins from AMV BBDO.

Aram has launched a new website dedicated to designer Eileen Gray. The website was designed by Lewis E-commerce.

Birmingham- and London-based consultancy Big Cat is working on a rebrand for online self-ticketing platform Ticketscript.

Barnsley consultancy DMSQD has created a campaign for Championship football club Doncaster Rovers. The typographic campaign comprises cut-outs of a football pitch.

Butterfly Cannon has appointed Jenny Patton as account director, while Ben Cox joins as senior designer and Sam Ellis as junior designer.