News in brief round-up

Designhouse has created a new identity and website for D&ME, a multi-brand  boutique in west London. The work is shown across the packaging and store fascia, as well as online. According to the consultancy, the new identity aims to reflect the ‘fun and vibrant brand personality’, using a pink colour palette and ‘refined’ typography.

Consultancy JDO has created designs for Whitstable Bay beer. JDO was appointed by brewer Shepherd Neame to create a more contemporary look and feel for the range. Bottles feature a sketch of an oyster dredger and a colour palette of ‘soft pale blues, sunshine orange and sage green’ with black typography.

Falcon is working with online video company Base 79 to create a new series of YouTube channel identities. Falcon has created distinctive brands for 303 – a dance music channel – and Toast TV, a channel of ‘pranks and fails’ aimed at 12-18 year-old boys. The work comprises brand strategy, target audience profiling, naming, visual identity and brand guidelines. Falcon is also collaborating with production company Napoleon Creative to create several animated stings for each channel.

Robot Food has created new branding and packaging for Beanies The Flavour Co, working with the buying department at Sainsbury’s where the brand will be exclusively stocked. Flavours include Amaretto, Irish Cream, Cinder Toffee and Very Vanilla. Robot Food is now working on a new ecommerce site for the brand, due to launch later this month.

Platform has been appointed to design the Vodafone customer experience centre in Qatar. The consultancy has been briefed to create an ‘exciting and interactive’ space, which features a VIP meeting facility, a technology innovation centre and an area for the Vodafone Qatar Enterprise Business Unit to work and meet clients.

The Brand Union and VCCP have been appointed as  strategic brand partners to mutual life and pensions company Royal London ahead of the company’s relaunch next year. VCCP will build a brand proposition, after which The Brand Union will develop the overarching architecture and strategy for the Royal London brand and create a new visual and verbal identity.

Edinburgh-based consultancy Threebrand has designed the packaging for Graham’s The Family Dairy’s new Scottish cheddar cheese range. The new packaging aims to reflect  ‘the brand’s core values of family and farming’, according to Threebrand, and uses ‘the colourings of a traditional creamery’. The consultancy has worked with Graham’s since 2005, rebranding the company in 2011.

Consultancy MBA has designed a new website for windows and doors brand Everest. The new site features comparison tools, infographics on energy saving and a new navigation system.

Mr Gresty has created new branding for Yard Life Festival, a music event in London’s Islington that raises money for charity Multiple Sclerosis Research. The new logo features bird and tree illustrations by Amy McCarthy and a ‘crisp spring blue’ that aims to ‘put across that festival feeling’, says Gresty. The work was carried out pro-bono.

Plymouth University product design student Jon Parlby has designed the baton commemorating those affected by the Boston Marathon bombings. The baton travelled across America of the One Run for Boston event, arriving in Boston last week. Parlby was approached by the event organisers through a partnership between Plymouth University and University of Massachusetts.

Child ViSion Glasses, designed by Professor Josh Silver  has won the inaugural Visitor Vote for the Design Museum’s Designs of the Year 2013. Designed for children aged 12-18, Child ViSion uses self-adjustable fluid lenses that allow children without access to an optician to change their prescription as their eyesight changes and evolves. Visitors to the exhibition have been able to vote for their favourite design since June this year.

I am Beyond has created the branding for Skate King’s Cross, a new skating rink in London designed by Feix & Merlin architects. The design uses  ‘raw, heavy materials’ to reference the industrial heritage of the King’s Cross area, according to Feix & Merlin; while gold chainmail and custom light installations nod to the area’s clubbing history.

Consultancy Commercial Art has rebranded Lloyds Online Doctor. It was appointed in January this year following a credential pitch to develop the brand identity, full guidelines and reskin the existing site. The new identity looks to sit alongside the Lloydspharmacy parent brand while existing in its own right. The new look uses the parent brand’s typeface and logotype, with a new supporting strap line underlined  with a graphic to suggest the act of writing. 

We All Need Words and & SMITH have branded new bar brand Wild Lime Bar & Kitchen, owned by The Bramwell Pub Company. According to &Smith, ‘the brand is inspired by the attitude of New World places like California, Cape Town and Sydney’, looking to bring a ‘coffee and brunch culture’ to Britain. The identity uses a handwritten headline typeface and ‘sun-kissed’ colour palette of oranges and blues.