News in brief round-up

Florida-based consultancy Parisleaf has created the branding and promotional materials for dance showcase Believe. The theme of this year’s event is Wonders of the World, and the designs aim to ‘unite the imagery and story of the natural and historical Wonders of the World’ by focussing on the ‘human element’, according to Parisleaf.

Pearlfisher has created the branding for new raw coconut water drink Unoco. The consultancy says it was briefed to demonstrate Unoco’s point of difference from other coconut water brands, in that it’s made from wild jellynut coconut. Pearlfisher head of works, Sylvie Saunders, says, ‘Our objective was to create a distinctive character and attitude for a brand that is: Untouched, Unheated, Unrefined, Unchanged, Unsweetened and Untampered with. We needed to design a name and tone of voice that was definitive but meaningful. And so we have embraced the ‘Uns’, which have become central to the whole story and are used throughout the copy, communication and brand name, Unoco, which is evocative of the word coconut.’

USP Creative has designed the graphics for Philips Healthcare’s new CT Scanner for children.  The graphics aim to help distract children whilst the scanner is being used, and look to create a positive environemnt for them, according to USP Creative.  The scanner has been placed in Alder Hey children’s hospital, and features the hospital’s Oli the elephant mascot. Gillian Hughes, superintendent radiographer at Alder Hey, says, ‘The “Where’s Oli?” graphics have taken away the clinical feel of the room, making it much more child friendly and less intimidating to our patients. It gives the child something interesting to focus on and distracts them from the procedures taking place.’

Birmingham-based consultancy Green Room has designed a new retail concept for footwear and clothing brand Timberland. The consultancy was appointed to evolve the existing store format while ‘retaining the authenticity of the brand’ to create a flexible interior concept that can be used across the brand’s worldwide markets. Green Room says it looked to give a sense of ‘lightness’, ‘creating a visual and sensory shift within store, and facilitating emotional storytelling through product and lifestyle displays. The first store to use the concept is the Barcelona branch, where Green Room was responsible for the store design and implementation.

Hawaii Design has created a new website for printer Kingsbury Press. The new site aims to show what goes on behind the scenes, and ‘the amount of skill and craftsmanship’ needed to produce the publisher’s output, says Hawaii Design. The website begins with a two-minute film showing a snapshot of Kingsbury Press at work supported by full screen photography of its key pieces.

Manchester-based consultancy The Market Family has rebranded Swizzels Matlow’s Fruity Pops lollipop brand. According to The Market Family, it created ‘a more contemporary and fun look’, while maintaining the brand’s heritage. A new tub packaging format has been introduced, and the ice cream flavor has been renamed ‘Smoothie’.  The Market Family was appointed by Swizzels Matlow in March this year.

Consultancy Smack has created new branding for the 11th annual Liverpool Arabic Arts, running this week. Smack creative director Lubna Keawpanna says, ‘We looked to create a synergy between the featured cultures, to provide a visual device following the Festival’s own brief “to promote an understanding and appreciation of Arabic culture for both Arab and non-Arab audiences in Liverpool and beyond” which would run through the entire festival branding.’ The designs are shown across  banners, the website, brochures and email newsletters for the festival.

Umbrella Design has created the Hot Hair concession for department store Selfridges. The concession sells wigs, hair extensions and hairpieces, and is sited in a split-level location between the Spirit Hall and Cosmetics departments of the store. The Fashion Forward range is displayed on a magnetic display system to promote self-service and give flexibility to re-stock or re-merchandise the concession, according to Umbrella Design.

BOS Design has created new branding and packaging for Westons’ Organic Cider brand Wyld Wood. The new designs use an image of a man with an apple or pear cart, aiming to create personality, with metallic stock texture, matte finish and colours looking to highlight the brand’s organic ingredients. The branding is shown across bottles, cases, pump clip, bag in boxes and retail ready trays.

Consultancy Media Alive has created new packaging for Tetley Tea’s Estate Selection range sample packs. The two-bag sample packs show the Tetley logo and brand name in a brown translucent box over a background depicting tea leaves growing in a field.