NTL identity revamp with BGA

Cable group NTL is relaunching its identity this week in conjunction with Basten Greenhill Andrews, as part of a £40m communications programme.

BGA has redesigned the identity for the group, following research highlighting the need for improved consumer awareness. A colon suffixed to the lower case initials is a message to “watch this space”. NTL is expected to launch its digital cable TV service later this year.

According to BGA managing director Tim Greenhill: “The identity had to convey the more serious, corporate and reliable nature of the organisation when appearing in the context of a more abstract medium, but, at the same time, it needs to be exciting and fresh when shown in isolation on a letterhead.”