The consultancy was appointed in early 2008 on the strength of its previous work on the brand as a rostered consultancy for Ballantine’s owner Chivas Brothers.
Ballantine’s briefed Nude to increase on-shelf impact and consumer appeal with the new packaging, while still keeping the brand’s luxury design elements, according to Nude partner Bernard Gormley.
Ballantine’s global brand director Peter Moore says, ‘It was very important for us to create a new look for the prestige range that not only increases its luxury credentials, but also maintains the authenticity and flair that has historically underpinned the brand.’
The new packaging, which will roll out first in the travel retail sector next week, features parchment-style and foil labelling on a streamlined bottle shape with embossed monogram and Ballantine’s signature. The 30-year-old blend features a copper label, which reflects the traditional equipment used in the whisky distillation process.