How to step up from senior designer to creative director
John Scarrott, trainer and coach to design professionals, spoke with three creative directors who have taken this journey to find out how they adapted to life at the top.
Great ideas sell themselves… or do they?
John Scarrott, trainer and coach to design and creative businesses explores why is it that when it comes to pitch presentations, design agencies seem to spend little time practicing the
How can clients get the best out of creative people?
Last week, we wrote about a new book by US graphic designer Bonnie Siegler called Dear Client, This Book Will Teach You How to Get What you Want From Creative
How to respond to tough questions when pitching for a project
Questions from the audience during a pitch or presentation are almost guaranteed to raise anxiety levels among designers. John Scarrott, trainer and coach for design businesses, outlines a five-step process
How to lose pitches
Trainer and coach John Scarrott has spoken to clients to find out about all of the things that will get you kicked out of a pitch and stop you landing
6 assumptions designers make about client relationships
Following on from looking at assumptions around presentations, selling and pitching, in this final piece in his series, trainer and coach John Scarrott highlights some of the assumptions designers make
10 assumptions designers often make about pitching
Trainer and coach John Scarrott turns his attention to effective pitching in the latest chapter of his assumptions series.
Common assumptions designers make when selling their work
The latest in his series on assumptions,trainer and coach John Scarrott considers potential pitfalls and how designers can sell their services more successfully.
Business advice: how to impress when presenting work to clients
Communications coach John Scarrott runs through the traps that creative directors and account managers should avoid when leading presentations, and how they can make a positive impression on their audience.
Meetings that move people – how to create personal confidence
John Scarrott, trainer and coach to design businesses, looks at how improve your personal confidence in the final part of his series, which also looks at preparation, practise and performance.
How to get the most out of those who sell your design services
Design business advisor John Scarrott shares some tips for managers and leaders to get the best out of those who sell the services of a consultancy.
How using the phone more could help your design business
Columnist John Scarrott discusses how moving from email communication to the phone could help designers build better client relationships and increase their confidence.
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