The first in the range, Iris, launches this month and three additional fragrances will be released at the beginning of next year.
Pearlfisher was initially appointed to work on the Iris range, having previously worked for Crabtree & Evelyn on a number of projects. This work was then extended to cover the rest of the Florals range.
The consultancy says the design is based around the concept of ‘romantic femininity’, with each fragrance featuring a water colour illustration that ‘grows’ around the bottle and packaging.
All colours, patterns, illustrations, photography and textures are inspired by a specific plant or flower.
Natalie Chung, creative director of Pearlfisher, says, ‘The new global design is contemporary, magical and quintessentially feminine in its natural charm and allure.’