Poke is working on an initiative for Barnardo’s launching this week, to address young people’s concerns and clarify the nature of the charity’s work through a digital campaign.
The consultancy won a threeway credentials pitch in June, beating Agency Republic and Dare to pick up The Teens’ Speech project.
Nicolas Roope, founder of Poke, says, ‘It’s an awareness issue – most people think Barnardo’s is still involved with youth housing, which it’s not.’
A blog will aggregate content from You Tube, My Space and Facebook uploaded by young people. The content will be distilled into a film which will be premiered on My Space on Christmas day, to coincide with the Queen’s Speech.