Poke works on Barnardo’s digital campaign

Poke is working on an initiative for Barnardo’s launching this week, to address young people’s concerns and clarify the nature of the charity’s work through a digital campaign.

The consultancy won a threeway credentials pitch in June, beating Agency Republic and Dare to pick up The Teens’ Speech project.

Nicolas Roope, founder of Poke, says, ‘It’s an awareness issue – most people think Barnardo’s is still involved with youth housing, which it’s not.’

A blog will aggregate content from You Tube, My Space and Facebook uploaded by young people. The content will be distilled into a film which will be premiered on My Space on Christmas day, to coincide with the Queen’s Speech.