The consultancy was appointed in October 2010 following a four-way creative and strategic pitch.
A spokesman for Tayburn says, ‘The previous incarnation of the website was looking outdated, and probably not the best fit for the expansions that they’re expecting.’
He adds, ‘They needed a website where they can bring in other product types and categories quite quickly, so we created an architecture that will allow them to do that.’
Tayburn has been briefed to update Daisy’s online brand presence and incorporate a shopping facility, which will allow customers to shop on the site through an enquiry system.
The new site will also include an investor-relations area detailing stakeholder and AIM information as well as regulatory reports.
The look and feel of the site will use Daisy’s existing corporate colours and logo, but with a ‘polished appearance in line with the online element,’ says Tayburn.
The main website’s redesign will launch in early February, and the corporate and investors part of the site, which has already launched, will be restyled in line with the main site at the same time.