The Forest identity reconnects football to its grass roots

The Forest has developed an identity and full set of brand communications for football show and exhibition Grass Roots Football, to be held at the NEC in Birmingham in June.

Appointed directly on credentials in January, the consultancy has sought to reconnect the event with its audience of ’boys, girls, parents, coaches and fans’, according to The Forest design director Darren James.

The brand is rolling out across a website, stationery and marketing materials from this week and the consultancy will design signage and marketing collateral including brochures for the event, held at the NEC from 3-5 June.

Some secondary materials use arrows and crosses ’to look hand-written, like dressing room tactic boards’, says James.