Voxpop

My favourite kit was sported by Mexico goalkeeper Jorge Campos one of the game’s greats during the 1990s. Although only 167cm tall, he was known for his speed and leaping ability and sometimes ended a match upfield as a striker. Campos designed his own garish ensembles, seemingly to deter the enemy, much like a poisonous insect in the animal world. I suspect that opponents would be mesmerised by his bad fashion sense and be tempted to strike the ball directly at him, making him even more powerful.
Simon Forster, Creative director, Robot Food

I always associate shirts with the individuals who made them famous and therefore seeing PelŽ in his Brazil shirt or Diego Maradona in his Argentina shirt always made me feel warm inside. But many of my personal highlights were watching the great Denis Law raise his arm and walk away from goal having scored an amazing overhead kick or rocket header. No sponsor’s logo, no fuss, cuff gripped in his fingers and the number ’10’ sitting proudly on his back. Legend.
Phil Jones, Founder, Real Time Consultancy

I might be showing my age, but the greatest football strips are all from the late 1960s and early 1970s no manufacturers’ logos, no sponsorship, just club colours, fixed in the memory by the iconic players of the time. Charlie George at Arsenal, George Best at Man United, Billy Bremner at Leeds and Kenny Dalglish at Liverpool. Great players and great strips. Look out for Arsenal’s strip next season, it’s a return to that form and is surely a sign of better things to come from them.
Mike Curtis, Chief executive, Start Creative

Favourite football shirt? It was a close call. The 1970 Brazil shirt, iconic and simple; the Admiral 1982 England shirt, as those of that era will always remember Kevin Keegan wearing his and that ridiculously big hair. For me, though, my favourite has to be the ’Tailored by Umbro’ England shirt from the 2010 World Cup. It was such a clever revival of the 1966 shirt beautifully crafted and just the right mix of nostalgia and performance. The shirt launch and marketing was expertly handled by the guys at Umbro, who have really upped their game since being bought by Nike. At least the team looked the business when they took to the pitch the rest is history.
Tony Connor, Brand design director, Bulletproof