The consultancy worked with Timorous Beasties on illustrations for part of the range.
Many consumers cannot tell the difference between own-brand and branded products when the two have similar packaging, according to Which?.
A round up of this week’s news in brief
Pearlfisher has created new packaging designs for ice-cream brand Ben & Jerry’s, which are set to roll out internationally.
Silk Pearce has repositioned Italian paper manufacturer Favini following its acquisition of Arjo Wiggins’ casting paper division.
Original Unverpackt (Original Unpacked) is a new store in Berlin that aims to dispense with all unnecessary packaging.
One of the world’s largest collections of pizza boxes is coming to the UK.
The new look aims to reach “a new generation of tea lovers”.
Nisa’s heritage range was relaunched in June with a new look created by Equator Design.
A round-up of this week’s news in brief
Purple Creative creates new identity, colour system and brand expressions.
Smith & Milton has worked on the rebrand of cereal Sugar Puffs, which is relaunching as Honey Monster Puffs – named after its iconic brand character.
NB Studio worked with a team of craftsmen including woodcutters and botanical illustrators on the new look.
A round-up of this week’s news in brief.
New look Lipton Ice Tea features parkour-inspired graphics introduced and the words “Ice Tea” dropped.