B&B’s rebrand of Border Biscuits looks to embrace the company’s family values
Bold colours and a new typeface replace the previous branding’s more traditional, muted style.
Packaging
The biggest packaging design stories, from food and drink packaging to new trends in environmental sustainability and the latest debates around unbranded cigarette packets.
BrandOpus serves up a “more emotive” rebrand for Cathedral City
The cheddar brand’s new look aims to deepen connections with consumers at a time of widespread uncertainty.
Morrama’s biodegradable COVID testing kit seeks to address plastic waste problem
The kit, which uses recyclable paper pulp, is also designed with greater usability in mind.
Otherway looks to add “humanity and depth” to low alcohol spirit Decem’s branding
The studio is hoping to create a “modern classic” through its work for the 10% ABV spirits range.
Morphy Richards rebrands to honour “the tension of form and function”
Otherway’s new branding for Morphy Richards introduces two new fonts to reflect the founders’ personalities.
Design inspiration: our favourite projects from March
Folklore-inspired craft beers to a lighting project at a children’s hospital ward are among some of our favourite projects from the past month.
This folding charger concept is designed to reduce electronic waste
Blond’s Fold charger seeks to make people more aware of their tech products’ environmental impact.
Wrigley’s Extra chewing gum drops “dental hygiene” codes in global rebrand
Elmwood has redesigned the international gum brand’s identity, with a focus on its “ding” symbol and pop art-inspired visuals.
Fermento’s identity takes aim at the “sea of ineffective probiotic cocktails”
Underexposed’s branding for Fermento contrasts dark and bright tones to evoke a “flourishing probiotic landscape”.
Honey brand Quintu’s identity is inspired by the pollination process
The branding for the recently-established honey company hopes to avoid any cliché graphics of beehives and honey pots.
Zip the satchel-carrying squirrel roams through this nut brand’s new identity
Straight Forward Design has rebranded American nut company Squirrel, introducing a furry character called Zip.
Midday designs a protest-inspired identity for Assembly Gin
The identity incorporates a design from Vocal Type, a foundry which uses protest signs of the past as inspiration for new typefaces.
Onwards designs a “surreally good” identity for a grown-up cereal brand
Surreal resists the clichés of the cereal aisle, with a series of “off-beat” visuals and multi-purpose mascot.
Methane-catching cow collar and burial reef among Terra Carta finalists
The finalists for Prince Charles and Jony Ive’s climate initiative take on microplastics and the funeral industry’s sustainability problem.
M&M’s unveils identity redesign for an “inclusive” future
The updated identity for M&M’s, centring on the logo’s ampersand, also features the brand’s first custom typeface.
Design, Climate, Action: how to help clients set sustainable briefs
For many clients, working sustainably can be a red flag signalling an outlay of time and money – here is how designers can challenge these beliefs.
Design in 2022 – what will packaging design look like?
As part of our series looking at design in 2022, Studio Minerva managing and creative directors Coral Harker and Daniela Nunzi Mihranian look at what will happen in packaging design
Design, Climate, Action: Sustainable products’ branding must not show “nature is weak”
Despite demand for sustainable products, consumers still have misgivings about green brands. How do designers approach the problem?
Designers reveal the secrets of successful brand mascots
From Colonel Sanders to Coco the Monkey, mascots can be some of the most resonant parts of brands. But how do you create a good one and keep it current?
“Vegetables, but fun”: Public Address gives plant-based food brand new look
The identity for Wholly Veggie looks to avoid well-trodden plant-based visual references, and will roll out across packaging, point-of-sale and digital.
Stationery brand Papier’s new visual identity is inspired by the “power of the blank page”
Design studio Ragged Edge has rebranded the London stationery company with a logo inspired by printers’ marks.
Mr. P gets a haircut in “simplified” Pringles rebrand
The moustachioed mascot for Pringles UK has been given his first makeover in 20 years in a redesign from Jones Knowles Ritchie.
ClubZero’s closed loop design system wages war on single use plastic
The new look ClubZero hopes to offer an alternative to single-use plastics with a simple design system, which encourages consumers to borrow reusable cups and bowls.
Hair brand Fable & Mane’s identity is inspired by its Indian roots
Manchester-based design studio Alphabet was inspired by storytelling as well as Indian shopfronts and signage for the beauty brand.