The Design Week Awards is back with a bunch of new awards alongside old favourites to recognise the growing breadth and integration of the industry. It’s time to get entering.
The latest packaging design news, views, inspiration and opinion.
As part of our series on the future of design in 2017, Coley Porter Bell CEO Vicky Bullen looks at what will happen in packaging design over the next 12 months.
The margarine brand has been given a new look by BrandOpus, with the aim of tackling “falling sales” in the butter and spreads category.
The news that got you talking this year – we look at the 10 most-read stories across Design Week this year.
A rebrand for Rightmove, a new store concept for Amazon and designers’ elation at A-level art history being saved – we round-up the important design news from the last seven days.
The yellow-green shade has been chosen to represent “restoration, renewal and hope” in light of a politically turbulent past year.
Taxi Studio has overhauled lager Carlsberg Export, with the beer company hinting at a wider refresh of its flagship brand in 2017.
British American Tobacco (BAT) and others appealed Parliament’s decision to remove individual designs from cigarette packets in May, but have lost their case.
The lip balm brand has been around for 125 years and needed a new logo to keep up with competitors, says design consultancy Seymourpowell.
The new packaging features the redesigned serif logo at the bottom, creating a “cut-off” effect.
Kingsmill has been given a new visual identity by BrandOpus 18 months after its last rebrand, to help it keep up in the market as “sliced bread sales decline”.
Bloom has redesigned R Whites Lemonade with a look which recognises its 1845 beginnings as new flavours are introduced.
Consultancy JKR has rebranded footwear brand Butterfly Twists, giving it a new, angular butterfly logo. JKR says it has given the brand a “more minimal, graphic icon” with four “twistable variations”, and the logotype has been updated to a “modern, geometric style”. Alongside the rebrand comes a new packaging design and a new colour palette […]
Taxi Studio has designed limited edition packaging for Carlsberg’s portfolio of beers. Each pack in the collection celebrates a different ingredient found in Carlsberg, including barley, hops and yeast. The packs will be available to buy until September 2017.
Design Bridge has designed seasonal packaging for Lyle’s Golden Syrup to coincide with Pancake Day. The design, which will appear on all tins and squeezy bottles for a three-month stretch, looks to “make it Pancake Day, every day”, according to the consultancy. Features include swapping out the brand name with the phrase “Flippin’ Good Pancakes”, […]
JDO has designed a range of craft beer packaging for Marston’s Shipyard in a bid to add “craft appeal”. Part of the brand task was to clearly differentiate the IPA and APA variants to aid consumer navigation of the range. Malcolm Phipps, JDO design director says: “We’ve rooted Shipyard back into the craft category and […]
Swedish consultancy Snask has created and branded a new beer brand from scratch – but the drink is intended for consumption in a shower, not a pub. The consultancy has worked with brewer Fredrik Tunedal to create Shower Beer – a pale ale in a 180 ml bottle, which is meant to be “gulped in […]
Ukraine-based consultancy Molto Bureau has designed a new packaging concept for Kazakhstani beer Pivzavod No.1. The consultancy says it looked to create a visual identity which combines the beer’s national identity with a “modern European touch”. The packaging design is centred on a graphic sun symbol, which is the main element of the Kazakhstani flag.
Consultancy Brandon has worked with Edinburgh-based brewery Stewart Brewing on a Christmas campaign to help raise money for Save the Children. Based on the charity’s nationwide Christmas Jumper Day campaign, the design consultancy created a series of miniature Christmas jumpers for a selection of limited edition beers to “wear”. Brandon also designed a series of […]
Johnnie Walker has launched its Blue Label Striding Man Edition. The four-bottle edition features the brand logo’s evolution from 1908 to 2015, with the “striding man” – first designed by Tom Brown in 1908 – as the focal point of the design. Johnnie Walker Blue Label Striding Man Edition is available from Johnnie Walker Houses […]
DewGibbons + Partners has redesigned the packaging and branding for Marks & Spencer’s (M&S) skincare range Formula. The Formula word marque is now a sans-serif typeface, which aims to be “simple” and “elegant”, says the consultancy. Colour-coded bands are used to indicate different collections within the range, while the tone of voice has been adapted […]
Brand consultancy JDO has designed the branding and packaging for new craft beer Beau Nash, looking to the ale’s county as inspiration. The ale has been brewed by micro-brewery Moodley’s, based in Penshurst, Kent. JDO based the bottle’s design and name on 18th century Tunbridge Wells-based fashion icon – and gambler – Beau Nash, in homage to […]
The National Baby Boxes initiative is calling on students to design a box that will be filled with essential items and sent out to families across Scotland.
The packaging, designed by TIPA, decomposes within six months, after which it becomes fertiliser for soil.
Consultancy FutureBrand has worked on the redesign, which includes a new “interlocking” icon emphasising Activia’s digestive health benefits.
Consultancy Bulletproof has created the packaging for the new PizzaExpress frozen range, which complements the existing chilled range.