Bold colours and a new typeface replace the previous branding’s more traditional, muted style.
The biggest packaging design stories, from food and drink packaging to new trends in environmental sustainability and the latest debates around unbranded cigarette packets.
The cheddar brand’s new look aims to deepen connections with consumers at a time of widespread uncertainty.
The kit, which uses recyclable paper pulp, is also designed with greater usability in mind.
The studio is hoping to create a “modern classic” through its work for the 10% ABV spirits range.
Otherway’s new branding for Morphy Richards introduces two new fonts to reflect the founders’ personalities.
Folklore-inspired craft beers to a lighting project at a children’s hospital ward are among some of our favourite projects from the past month.
Blond’s Fold charger seeks to make people more aware of their tech products’ environmental impact.
Elmwood has redesigned the international gum brand’s identity, with a focus on its “ding” symbol and pop art-inspired visuals.
Underexposed’s branding for Fermento contrasts dark and bright tones to evoke a “flourishing probiotic landscape”.
The branding for the recently-established honey company hopes to avoid any cliché graphics of beehives and honey pots.
Straight Forward Design has rebranded American nut company Squirrel, introducing a furry character called Zip.
The identity incorporates a design from Vocal Type, a foundry which uses protest signs of the past as inspiration for new typefaces.
Surreal resists the clichés of the cereal aisle, with a series of “off-beat” visuals and multi-purpose mascot.
The finalists for Prince Charles and Jony Ive’s climate initiative take on microplastics and the funeral industry’s sustainability problem.
The updated identity for M&M’s, centring on the logo’s ampersand, also features the brand’s first custom typeface.
For many clients, working sustainably can be a red flag signalling an outlay of time and money – here is how designers can challenge these beliefs.
As part of our series looking at design in 2022, Studio Minerva managing and creative directors Coral Harker and Daniela Nunzi Mihranian look at what will happen in packaging design
Despite demand for sustainable products, consumers still have misgivings about green brands. How do designers approach the problem?
From Colonel Sanders to Coco the Monkey, mascots can be some of the most resonant parts of brands. But how do you create a good one and keep it current?
The identity for Wholly Veggie looks to avoid well-trodden plant-based visual references, and will roll out across packaging, point-of-sale and digital.
Design studio Ragged Edge has rebranded the London stationery company with a logo inspired by printers’ marks.
The moustachioed mascot for Pringles UK has been given his first makeover in 20 years in a redesign from Jones Knowles Ritchie.
The new look ClubZero hopes to offer an alternative to single-use plastics with a simple design system, which encourages consumers to borrow reusable cups and bowls.
Manchester-based design studio Alphabet was inspired by storytelling as well as Indian shopfronts and signage for the beauty brand.