Pearlfisher gives Consider Pastures egg brand “emotive” new look
Consider Pastures’ branding puts the “imperfect shape of the egg” front and centre, with an updated carton and geometric patterns.
Packaging
The biggest packaging design stories, from food and drink packaging to new trends in environmental sustainability and the latest debates around unbranded cigarette packets.
This medicine company resists “cold, cluttered and confusing” branding
JKR has devised the branding and strategy for “socially conscious” medication provider Betr, which seeks to “challenge established codes” in the medicine market.
Design inspiration: the best projects from March
From naked puzzles to the future of skin care, March was filled with innovative and imaginative design work – here are our favourite projects.
New Holland Brewing Co.’s rebrand blends Dutch and Midwestern heritage
Design Bridge New York has created the new look for the Michigan-based craft beer, with both Dutch and American inspirations.
Swiss beer Eichhof’s rebrand blends heritage and modern craftmanship
Pearlfisher has redesigned the 185-year-old beer brand, with a look that puts its historic squirrel icon front-and-centre.
Benjamin Hubert crafts “high-spirited” look for wellness start-up Never Go Alone
The wellbeing range includes refillable sanitisation products and customisable face masks aimed at city dwellers and travellers.
The Space Creative rebrands plant-based cheese alternative as a “foodie choice”
The new identity for Sheese aims to be as “accessible as possible” and includes new packaging, a redrawn wordmark and communications.
Ocado ditches green for grape in rebrand by JKR
The new look for the online store seeks to set itself up for “significant future growth”, and includes a redrawn logo, custom typeface and redesigned packaging.
Design Week Awards 2021 entry deadline extended
You now have an extra three weeks to get your entries over before the deadline on 1 April and find out everything you need to know here.
Studio Minerva creates chocolate company to “break through glass ceiling”
As part of our IWD 2021 coverage, the designer and chocolatier behind Cartografie discuss shared empathy, succeeding in male-dominated fields and working together.
Why a cardboard shortage is driving innovation in packaging design
Online shopping, office closures and Brexit have all impacted cardboard supplies. Material innovation and smarter packaging design could provide a solution.
Miller Genuine Draft hopes to regain relevance with “hand-crafted” rebrand
BrandOpus has redesigned one the biggest US beer brands from the 1990s, which it says had been lacking a memorable identity.
Coca-Cola tests paper bottle but is it the answer?
The bottle is made by Danish company Paboco and features an extra strong paper shell, 100 per cent recycled plastic enclosure and liner inside.
£16 million offered for sustainable plastic packaging design solutions
Innovate UK is looking for “bold and ambitious” projects that tackle the sustainability challenges related to plastic packaging.
Dementia wellbeing brand Relish reveals “sensorial” redesign
Our Design Agency has created the new look for Relish (previously Active Minds) which produces games and activities for people living with dementia.
What role can designers play in the introduction of alternative meat products?
As alternative protein sources become more prevalent, we explore how design can help shape the journey from production to branding.
Unruly Food identity designed to “inject daring personality” into plant-based market
The Clerkenwell Brothers is behind the branding project, which aims to position the company’s offering as “untamed and unconforming”.
Design Week Awards 2021 opens for entries
This year winning work will be given a bigger platform than ever before, we are assembling our biggest ever judging panel and categories have been tweaked for maximum relevance.
Design in 2021 – what will packaging design look like?
As part of our series of design in 2021, Landor & Fitch executive creative director Shaun Loftman looks at what will happen in packaging design in the next 12 months.
Brody Associates overhauls Japanese beauty brand Shiseido’s identity
Among the new guiding principles for the company is a focus on progressive and environmental values as well as a story of East meets West.
Design Week’s most popular news stories of 2020
Custom typefaces and flat logos, furlough and anything to help keep kids entertained – these were the news stories you read the most this year.
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How to choose the perfect paper stock for your project
Master the art of paper selection with advice from Graphic Thought Facility so that you can find the right paper for the right job.
In-house teams: Polaroid on building a “modern analogue brand in a digital world”
As part of our series looking at in-house design teams, we talk to the heads of design about the “labour of love” that is Polaroid.
New Beavertown Brewery range heralds change of design direction
Beavertown’s creative director Nick Dwyer talks to Design Week about inspirations, the different creative process behind the brand’s new range and drawing lots of hair.