Design in 2021 – what will packaging design look like?
As part of our series of design in 2021, Landor & Fitch executive creative director Shaun Loftman looks at what will happen in packaging design in the next 12 months.
Packaging
The biggest packaging design stories, from food and drink packaging to new trends in environmental sustainability and the latest debates around unbranded cigarette packets.
Brody Associates overhauls Japanese beauty brand Shiseido’s identity
Among the new guiding principles for the company is a focus on progressive and environmental values as well as a story of East meets West.
Design Week’s most popular news stories of 2020
Custom typefaces and flat logos, furlough and anything to help keep kids entertained – these were the news stories you read the most this year.
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How to choose the perfect paper stock for your project
Master the art of paper selection with advice from Graphic Thought Facility so that you can find the right paper for the right job.
In-house teams: Polaroid on building a “modern analogue brand in a digital world”
As part of our series looking at in-house design teams, we talk to the heads of design about the “labour of love” that is Polaroid.
New Beavertown Brewery range heralds change of design direction
Beavertown’s creative director Nick Dwyer talks to Design Week about inspirations, the different creative process behind the brand’s new range and drawing lots of hair.
Supple Studio creates packaging covered in beetles for jacket brand FRAHM
Beetles found in Britain will adorn the delivery boxes for the brand, as well as packaging materials, gift certificates and owner certificates.
Is this lidless design the future of disposable coffee cups?
A new design from start-up company ButterflyCup needs no separate lid and simply biodegrades naturally if disposed of improperly.
Echo designs Kleenex’s new product range to avoid “moments of distress”
The Proactive Care range will feature face masks, hand sanitisers and wipes and aims to reassure consumers amid the anxiety of the pandemic.
British Plastics Federation launch sustainable plastic packaging design database
The interactive Eco Design Guide hub collects sustainable design tools and guides from around the world, with the aim of helping make plastic usage more sustainable.
Lockdown spurs vinyl design boom
Designers and record labels are conspiring to make new vinyl experiences for home listeners. We take a look at how they’re doing it.
McDonald’s unveils “bright and beautiful” new packaging designs
The packaging will be rolled out globally over the next two years, to ensure the fast food restaurant chain has “one consistent look”.
Bioplastic made from lobster shells leads wave of material innovation
Among a new crop of environmentally-focused material projects is a “freshwater-free fabric” and a bio-iridescent sequin made of wood cellulose.
Glengoyne whisky identity overhauled in “unhurried” rebrand by Taxi Studio
The new look has been designed to better reflect the whisky brand’s manufacturing processes and also marks a shift to more eco-friendly packaging.
Debunking myths about in-house design teams
The leaders of creative teams at Channel 4, Pentland Brands and Specsavers discuss the realities of working in-house, from budgets and talent, to stigma and internal relations.
East London Liquor Co.’s new branding contains hidden references to the city
Ragged Edge has designed a typographic identity for the spirits brand which hopes to engage a new audience of at-home drinkers.
Could dissolvable packaging be the key to ending our reliance on plastic?
Innovative designers are working to create packaging materials that simply disappear in water — here, three of them talk methods, potential and uses, from tampons to noodles.
Popp Studio combines luxury and accessibility for pet care brand Be:Loved
The range of soaps, candles and balms for animals takes its aesthetic cues from the world of aspirational beauty, according to the studio.
Design inspiration: the best projects from August
From an online carnival, to coronavirus solutions and a peaceful reimagining of violent flags, designers’ creative offerings in August were diverse. Here’s what caught our eye.
Seymourpowell rebrands cult canned drink Nurishment for broader audience
The new look for the milk-based drink includes a “decluttered” visual identity, an updated packaging format and a focus on taste.
Holsten beer gets a “handcrafted” redesign from Design Bridge
A new visual identity for the Hamburg-based beer brand hopes to revive its declining reputation and engage a more youthful demographic.
Design Week’s favourite projects from graduate season so far – part two
Graduate season is in full swing now, so we’ve rounded up our favourite projects from the most recently opened online showcases.
Design inspiration: the best projects from July
This month we were enamoured with offerings from across the design spectrum, from minimalist signage and intricate book illustrations, to sleek lighting and bold large-scale installations.
IDEO wants designers to develop the plastic bag of the future
The international consultancy has teamed up with Closed Loop and several US retailers to offer innovators a share of $1 million (£794,000) in funding for their ideas.