Design studio Ragged Edge has rebranded the London stationery company with a logo inspired by printers’ marks.
The biggest packaging design stories, from food and drink packaging to new trends in environmental sustainability and the latest debates around unbranded cigarette packets.
The moustachioed mascot for Pringles UK has been given his first makeover in 20 years in a redesign from Jones Knowles Ritchie.
The new look ClubZero hopes to offer an alternative to single-use plastics with a simple design system, which encourages consumers to borrow reusable cups and bowls.
Manchester-based design studio Alphabet was inspired by storytelling as well as Indian shopfronts and signage for the beauty brand.
The design studio has used multiple exposure and motion blur in an attempt to show the human impacts of the electro-muscle stimulation technology.
The look includes a series of flavour-inspired artworks, a wordmark and tone of voice, and aims to encourage people to drink water “for the right reasons”.
The work involved a dive into the brand’s past with an archivist, and features a redrawn wordmark based on founder Joseph Campbell’s original signature.
From a playful zine, to a “tribal” title sequence and “tongue-in-cheek” wine brand, these are the design projects that caught our eye in July.
As chewers wise up to the plastic content in conventional gums, we speak to the designers in charge of defining a new visual language for the sector.
A selection of major brands and supermarkets like Co-op, Sainsbury’s, Abel & Cole and Costa are joining the government-backed Foundation Earth programme.
Summer is in full swing and the design projects that caught our eye this month are bright and colourful, with an exception that is literally out of this world.
The Glasgow design studio has attempted to modernise the craft brewery while incorporating the brand’s Scottish heritage.
We’re excited to announce the full Awards shortlist below. Stay tuned later in the month for our Winners Showcase, which will be revealed on the site as part of a
As the seltzer drinks sector becomes mainstream, design studios are tapping into ‘fauxstalgia’ and gender-neutral branding to appeal to a younger audience.
Derek&Eric has put Peppy the polar bear front and centre of the new identity, with details inspired by the brand’s 100-year-old design history.
The product and its branding are the brainchild of Wildish & Co design studio, and aims to bring the category’s branding “out of the 80s”.
From swimming tigers, to “more-than-human” forests, these projects from the likes of Matt Willey, Kate Moross, Superflux and Mucho are our favourites of the month.
The new look for the coffee brand includes a yellow colour palette, redesigned logo and swirl motif which aims to convey an “elegant aroma”.
Designers have been enlisted to rethink essential items such as bread bags, coffee jars and toilet roll for the pop-up shop.
The visual identity seeks to put a space age spin on noodle packaging, while showcasing thefood brand’s ethical values.
Finding the best way to inform customers how their food buying impacts the planet, presents a unique packaging design challenge.
The identity seeks to showcase Nuud’s sustainable ethos with a strapline of: ‘chew plants, not plastic!”
The redesign will affect Coca-Cola, Coca-Cola Zero Sugar and Diet Coke, and is the first global packaging update since 2016.
Consider Pastures’ branding puts the “imperfect shape of the egg” front and centre, with an updated carton and geometric patterns.