O Street turns to tartan in rebrand of craft beer Stewart Brewing
The Glasgow design studio has attempted to modernise the craft brewery while incorporating the brand’s Scottish heritage.
Packaging
The biggest packaging design stories, from food and drink packaging to new trends in environmental sustainability and the latest debates around unbranded cigarette packets.
Design Week Awards 2021 – the shortlist in full
We’re excited to announce the full Awards shortlist below. Stay tuned later in the month for our Winners Showcase, which will be revealed on the site as part of a
Designers are helping hard seltzer brands reach millennial and Gen-Z audiences
As the seltzer drinks sector becomes mainstream, design studios are tapping into ‘fauxstalgia’ and gender-neutral branding to appeal to a younger audience.
Fox’s Glacier Mints update Peppy the polar bear in “retro-progressive” rebrand
Derek&Eric has put Peppy the polar bear front and centre of the new identity, with details inspired by the brand’s 100-year-old design history.
Notorious Nooch branding aims to reflect how vegans are eating today
The product and its branding are the brainchild of Wildish & Co design studio, and aims to bring the category’s branding “out of the 80s”.
Design inspiration: the best projects from April
From swimming tigers, to “more-than-human” forests, these projects from the likes of Matt Willey, Kate Moross, Superflux and Mucho are our favourites of the month.
BrandOpus looks to Scandinavia for rebrand of Swedish coffee Gevalia
The new look for the coffee brand includes a yellow colour palette, redesigned logo and swirl motif which aims to convey an “elegant aroma”.
Design Museum and Camille Walala open supermarket for redesigned essentials
Designers have been enlisted to rethink essential items such as bread bags, coffee jars and toilet roll for the pop-up shop.
Otherway’s “retro-futuristic” identity for plant-based meal kit Future Noodles
The visual identity seeks to put a space age spin on noodle packaging, while showcasing thefood brand’s ethical values.
Eco-labelling: the case for displaying the environmental impact of food
Finding the best way to inform customers how their food buying impacts the planet, presents a unique packaging design challenge.
Mother Design crafts protest-inspired identity for plastic-free chewing gum Nuud
The identity seeks to showcase Nuud’s sustainable ethos with a strapline of: ‘chew plants, not plastic!”
Coca-Cola unveils “refreshed” packaging design system
The redesign will affect Coca-Cola, Coca-Cola Zero Sugar and Diet Coke, and is the first global packaging update since 2016.
Pearlfisher gives Consider Pastures egg brand “emotive” new look
Consider Pastures’ branding puts the “imperfect shape of the egg” front and centre, with an updated carton and geometric patterns.
This medicine company resists “cold, cluttered and confusing” branding
JKR has devised the branding and strategy for “socially conscious” medication provider Betr, which seeks to “challenge established codes” in the medicine market.
Design inspiration: the best projects from March
From naked puzzles to the future of skin care, March was filled with innovative and imaginative design work – here are our favourite projects.
New Holland Brewing Co.’s rebrand blends Dutch and Midwestern heritage
Design Bridge New York has created the new look for the Michigan-based craft beer, with both Dutch and American inspirations.
Swiss beer Eichhof’s rebrand blends heritage and modern craftmanship
Pearlfisher has redesigned the 185-year-old beer brand, with a look that puts its historic squirrel icon front-and-centre.
Benjamin Hubert crafts “high-spirited” look for wellness start-up Never Go Alone
The wellbeing range includes refillable sanitisation products and customisable face masks aimed at city dwellers and travellers.
The Space Creative rebrands plant-based cheese alternative as a “foodie choice”
The new identity for Sheese aims to be as “accessible as possible” and includes new packaging, a redrawn wordmark and communications.
Ocado ditches green for grape in rebrand by JKR
The new look for the online store seeks to set itself up for “significant future growth”, and includes a redrawn logo, custom typeface and redesigned packaging.
Design Week Awards 2021 entry deadline extended
You now have an extra three weeks to get your entries over before the deadline on 1 April and find out everything you need to know here.
Studio Minerva creates chocolate company to “break through glass ceiling”
As part of our IWD 2021 coverage, the designer and chocolatier behind Cartografie discuss shared empathy, succeeding in male-dominated fields and working together.
Why a cardboard shortage is driving innovation in packaging design
Online shopping, office closures and Brexit have all impacted cardboard supplies. Material innovation and smarter packaging design could provide a solution.
Miller Genuine Draft hopes to regain relevance with “hand-crafted” rebrand
BrandOpus has redesigned one the biggest US beer brands from the 1990s, which it says had been lacking a memorable identity.