Consultancy Springetts has carried out the rebrand and packaging redesign for Fab, which makes a clearer reference to the trio of flavours synonymous with the ice lolly and its history.
The latest packaging design news, views, inspiration and opinion.
We headed to Milan Design Week for the Lexus Design Awards, an annual initiative that gives young designers a platform to develop their concepts into prototypes.
The new Majestic Loves range features a label with no name or typography but instead an illustration summing up “the feeling of the wine”.
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The cereal with the well-known yellow, fluffy monster has been rebranded, taking on a more “natural” look to reflect a new recipe bringing it just below the “high in sugar” boundary.
Find out who we’ve selected to be part of our panel of expert judges and remember you have until 29 March to enter the Design Week Awards.
The soft drinks brand has swapped out its rounded logotype for an angular one, which aims to be more “fun” and “vibrant”.
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The lager brand’s refreshed visual identity has been designed by Turner Duckworth and looks to target young adult drinkers, particularly in markets across Eastern Europe, Russia and Asia.
Including Aldi’s take on “contemporary” with its new visual identity, and Royal Mail’s David Bowie tribute stamps – which were quite literally launched into space.
Design Bridge has designed the new visual identity and packaging for the brand, which nods to its origins as a New York deli set up in the early 20th century.
You now have a couple more weeks to enter the Design Week Awards, which is back with a bunch of new awards alongside our most popular categories. It’s time to get entering.
B&B Studio has designed a “no logo” bottle for Superfly; the latest addition to Firefly’s range of juice drinks which has been created in collaboration with mixologist Mr Lyan. The bottle design features illustrations inspired by botanical books, and does not include a logo on the front in order to create “intrigue and allure” around […]
Consultancy Limegreentangerine has designed the branding and packaging for new craft beer brand Hoppy Seabird, owned by Gower Brewery. The range, which includes an APA, IPA, lager and stout, aims to “not take itself seriously”, and hark back to its brewer, says Alex Down, head of brand at Limegreentangerine. The branding features an illustrated emblem of […]
Jones Knowles Ritchie has created a 50th anniversary campaign for Heinz Beans, which playfully depicts what beans “means” to different people through various can designs. The campaign includes the limited edition packaging, alongside an pop-up café in Selfridges on Oxford Street, London, and a store window display. There are 50 different iterations of the tins, […]
Consultancy Good has designed the packaging for a limited edition of Tamdhu Single Malt Whisky, which looks to reference the Victorian origins of the brand. The single malt whisky is 50 years old, and retails at £16,000. The bottle features a crystal decanter, which was created by Good alongside glass specialist Katy Holford. Silver detailing […]
Pentagram partner Natasha Jen has designed new branding and packaging for US ice-cream brand Van Leeuwen Artisan. The new look is made up of an italic logotype and a series of block colours to represent different flavours – “minimal graphics”, says Pentagram, which aim to “stand out in store and look great on social media”. […]
Consultancy AfterHours has redesigned the visual identity and packaging of Sweet Freedom, a range of fruit syrups and sweet foods that are suitable for diabetics. A “charming, woodland creature” was designed to represent each product in the range, says AfterHours creative partner Kelly Bennett, with each animal chosen to reflect the colours of the product. […]
Consultancy Robot Foot has designed the packaging for a new craft lager range from Vocation Brewery. The packaging design includes a “clean” white background, interrupted by “bright neon flashes” of spray-can paint effects, says Robot Food. These colours have been used to differentiate between the three products in the range: Pure Pilsner, Yakima Pilsner and […]
WPA Pinfold has designed the packaging and branding for Harvey’s Brewery’s new craft beer range, which looks to target a younger audience with a painterly style. The consultancy worked with local artist Susan Lynch to create paintbrush-inspired illustrations for the packaging, which uses colour to differentiate between beers in the range. Harvey’s brand colours of […]
Mr B & Friends has designed the packaging for two new beers from London-based craft brewery Fourpure. The two new brews include Shape Shifter, an IPA from the West Coast of the US, and Flatiron, a red ale from Colorado. Both beer cans take on an illustrative style, with Shape Shifter featuring a sea serpent […]
Together Design has designed the visual identity for grocery store and restaurant concept Eat 17, which currently has three sites in the UK. The identity features a bright colour palette and centres around an illustration concept called The House of Eat 17, with different rooms depicting various aspects of the company, such as food shelves, […]
The beer brand has been given a packaging and branding refresh by design consultancy Vbat, which aims to highlight its Australian heritage.
The awards look at how design can contribute to a business’ success, and this year’s winning projects include those for The Financial Times, Brunel University London and Orangina.
The east Asian food brand has ditched its brush-script logo mimicking Chinese characters, for a brighter, “contemporary” look designed by BrandOpus.
Halo has designed a new visual identity and packaging for the brewery, with the aim of tapping into the craft beer trend and targeting a younger audience.