Packaging

The biggest packaging design stories, from food and drink packaging to new trends in environmental sustainability and the latest debates around unbranded cigarette packets.

Stationery brand Papier’s new visual identity is inspired by the “power of the blank page”

Design studio Ragged Edge has rebranded the London stationery company with a logo inspired by printers’ marks.

Mr. P gets a haircut in “simplified” Pringles rebrand

The moustachioed mascot for Pringles UK has been given his first makeover in 20 years in a redesign from Jones Knowles Ritchie.

ClubZero’s closed loop design system wages war on single use plastic

The new look ClubZero hopes to offer an alternative to single-use plastics with a simple design system, which encourages consumers to borrow reusable cups and bowls.

Hair brand Fable & Mane’s identity is inspired by its Indian roots

Manchester-based design studio Alphabet was inspired by storytelling as well as Indian shopfronts and signage for the beauty brand.

Pearlfisher’s “humanising” visual identity for fitness brand Body20

The design studio has used multiple exposure and motion blur in an attempt to show the human impacts of the electro-muscle stimulation technology.

Dearness Only designs sensorial identity for grown-up squash brand Spruce

The look includes a series of flavour-inspired artworks, a wordmark and tone of voice, and aims to encourage people to drink water “for the right reasons”.

Turner Duckworth “thoughtfully contemporises” Campbell’s Soup

The work involved a dive into the brand’s past with an archivist, and features a redrawn wordmark based on founder Joseph Campbell’s original signature.

Design inspiration: our favourite projects from July

From a playful zine, to a “tribal” title sequence and “tongue-in-cheek” wine brand, these are the design projects that caught our eye in July.

Design is helping new age chewing gum stand out from its plastic predecessors

As chewers wise up to the plastic content in conventional gums, we speak to the designers in charge of defining a new visual language for the sector.

Traffic light style eco-labelling solution to be trialled in UK

A selection of major brands and supermarkets like Co-op, Sainsbury’s, Abel & Cole and Costa are joining the government-backed Foundation Earth programme.

Design inspiration: our favourite projects from June

Summer is in full swing and the design projects that caught our eye this month are bright and colourful, with an exception that is literally out of this world.

O Street turns to tartan in rebrand of craft beer Stewart Brewing

The Glasgow design studio has attempted to modernise the craft brewery while incorporating the brand’s Scottish heritage.

Design Week Awards 2021 – the shortlist in full

We’re excited to announce the full Awards shortlist below. Stay tuned later in the month for our Winners Showcase, which will be revealed on the site as part of a

Designers are helping hard seltzer brands reach millennial and Gen-Z audiences

As the seltzer drinks sector becomes mainstream, design studios are tapping into ‘fauxstalgia’ and gender-neutral branding to appeal to a younger audience.

Fox’s Glacier Mints update Peppy the polar bear in “retro-progressive” rebrand

Derek&Eric has put Peppy the polar bear front and centre of the new identity, with details inspired by the brand’s 100-year-old design history.

Notorious Nooch branding aims to reflect how vegans are eating today

The product and its branding are the brainchild of Wildish & Co design studio, and aims to bring the category’s branding “out of the 80s”.

Design inspiration: the best projects from April

From swimming tigers, to “more-than-human” forests, these projects from the likes of Matt Willey, Kate Moross, Superflux and Mucho are our favourites of the month.