A refreshed logo, an expanded colour palette and a new tone of voice have all been introduced to packaging.
The latest packaging design news, views, inspiration and opinion.
Vapourlites has been rebranded and given new packaging by consultancy Wonderstuff, which aims to show how e-cigarettes can be a “good thing” in weaning people off tobacco cigarettes.
R Design has completed the rebrand, which aims to clear up confusion caused by the previous range name NuMe.
Consultancy Equator looks at how why companies will have to think carefully about how their packaging is designed after new food labelling standards are introduced in the US in 2018.
B&B Studio has designed the new identity and packaging for the food brand, featuring illustrations inspired by mismatched ceramic plates.
Consultancy BrandOpus has designed a new visual identity for lager brand Carling, ditching the slanted logotype and adding a black label emblem.
We’re putting together some in-depth research on the state of play of the design industry, to see what it looks like, how much designers get paid (and how happy they are about it), as well as what perks designers are being offered.
Spanish company Laser Food has developed a new technology which marks the skin of fruits and vegetables using a laser, and is being used by supermarkets such as Marks & Spencer.
The Design Week Awards is back with a bunch of new awards alongside old favourites to recognise the growing breadth and integration of the industry. It’s time to get entering.
As part of our series on the future of design in 2017, Coley Porter Bell CEO Vicky Bullen looks at what will happen in packaging design over the next 12 months.
The margarine brand has been given a new look by BrandOpus, with the aim of tackling “falling sales” in the butter and spreads category.
The news that got you talking this year – we look at the 10 most-read stories across Design Week this year.
Pentagram’s Angus Hyland has designed two games for Laurence King publishing – Dazzleship Battleships and Rock Paper Scissors Bomb. Dazzleship Battleships is, as you might imagine, a twist on the boardgame classic battleships, only involving dazzleships – which featured unique camouflage patterns and were deployed during World War One by allied naval forces. The patterns […]
Sheridan&Co has designed the visual identity and packaging for Kin, a range of nutritional supplements developed by Kyle and Kelly Maslen’s company, Kmpt. Kin is designed to be “genderless” and “more inclusive” than competitor brands, says Sheridan&Co CEO, Michael Sheridan. The logo features a simple, sans-serif typeface with a diamond mark appearing in between the […]
JDO has designed the packaging for American Serve, a Jack Daniel’s ready to drink product in Australia. The range features one and a half shots of Jack Daniel’s Old No.7 with a splash of either cola, ginger or lemonade. Ray Smith, JDO creative director says: “The challenge was to see how far we could push […]
Socio Design has designed the packaging for London-based chocolate company Beau Cacao’s first two bars, Asajaya and Serian. The design features a geometric gold foiled pattern inspired by Malaysian fabric designs, as the company sources its cacao bean from growers in Malaysia. It also reflects the geometric moulded shape of the chocolate bar itself, which […]
Smith&+Village has redesigned the packaging for supermarket Booths own label wine packaging. The consultancy placed the supermarket’s crest on the front of the label alongside its original name, EH Booths & Co, to reflect its history as a wine importer. The typeface used is based on Gill Sans, and appears in light regular and semi […]
Front Page has created the branding and packaging for Whisky Blender, a whisky company which allows customers to select from a total of seven blends to create their own whisky. The visual identity uses different colours and textures to represent the seven flavours in the blending lab. The label on each whisky bottle is designed […]
Consultancy JKR has rebranded footwear brand Butterfly Twists, giving it a new, angular butterfly logo. JKR says it has given the brand a “more minimal, graphic icon” with four “twistable variations”, and the logotype has been updated to a “modern, geometric style”. Alongside the rebrand comes a new packaging design and a new colour palette […]
Taxi Studio has designed limited edition packaging for Carlsberg’s portfolio of beers. Each pack in the collection celebrates a different ingredient found in Carlsberg, including barley, hops and yeast. The packs will be available to buy until September 2017.
Design Bridge has designed seasonal packaging for Lyle’s Golden Syrup to coincide with Pancake Day. The design, which will appear on all tins and squeezy bottles for a three-month stretch, looks to “make it Pancake Day, every day”, according to the consultancy. Features include swapping out the brand name with the phrase “Flippin’ Good Pancakes”, […]
JDO has designed a range of craft beer packaging for Marston’s Shipyard in a bid to add “craft appeal”. Part of the brand task was to clearly differentiate the IPA and APA variants to aid consumer navigation of the range. Malcolm Phipps, JDO design director says: “We’ve rooted Shipyard back into the craft category and […]
A rebrand for Rightmove, a new store concept for Amazon and designers’ elation at A-level art history being saved – we round-up the important design news from the last seven days.
The yellow-green shade has been chosen to represent “restoration, renewal and hope” in light of a politically turbulent past year.
Taxi Studio has overhauled lager Carlsberg Export, with the beer company hinting at a wider refresh of its flagship brand in 2017.
British American Tobacco (BAT) and others appealed Parliament’s decision to remove individual designs from cigarette packets in May, but have lost their case.