As cryptocurrency grows up designers are helping brands reach the mainstream
Cryptocurrency, not traditionally a design-led sector, now poses plenty of opportunities and challenges for studios.
Branding
The latest news, analysis and opinion on visual identities, rebrands and logo design, from sports brands to start-up tech companies.
Matta gives Three Lions crest makeover for FA
Designed by Matta, the new consumer facing brand looks to establish a better link between the upper echelons of the sport and its grassroots players.
The Commitment’s new brand by Studio Sutherl& sealed with an ‘x’
The visual identity for the climate campaign and research group takes inspiration from the history of letter writing and launches ahead of the 6 May local elections.
V&A Dundee’s Night Fever explores the design history of the world’s most famous clubs
Night Fever: Designing Club Culture looks at the design of clubs like London’s Ministry of Sound, Berlin’s Berghain and New York’s Studio 54.
Belgravia rebrands to “widen the district’s appeal”
Design studio SomeOne has created a new identity for the central London district, with details inspired by Belgravia’s architecture.
Design inspiration: the best projects from April
From swimming tigers, to “more-than-human” forests, these projects from the likes of Matt Willey, Kate Moross, Superflux and Mucho are our favourites of the month.
Standard Life Aberdeen to become Abrdn in “digitally-enabled” rebrand
Wolff Olins has designed the new identity for the Scottish asset management company, which includes a change of name and logo update.
B&B Studio’s identity for insect-based pet food Aardvark resists “twee” clichés
The “punchy” visual identity features a bright orange colour palette and a series of linework illustrations that can be animated.
Our Design Agency channels good vibes for eco-bank brand Ekko
The “psychedelic” visual identity for the environmentally focused banking system resists the minimalist branding of start-up banks.
BrandOpus looks to Scandinavia for rebrand of Swedish coffee Gevalia
The new look for the coffee brand includes a yellow colour palette, redesigned logo and swirl motif which aims to convey an “elegant aroma”.
“There’s a massive potential for design”: an Australian design guide
For the latest in our series of country guides, we turn to Australia where complex climate and social issues are influencing a new generation of designers.
Otherway’s “retro-futuristic” identity for plant-based meal kit Future Noodles
The visual identity seeks to put a space age spin on noodle packaging, while showcasing thefood brand’s ethical values.
Zoopla rebrands to show the “complexity of the home buying process”
The property website has revealed a rebrand, including a new logo, typeface and shift of its signature purple shade.
Taxi Studio’s branding for a cancer charity includes a “bowel-inspired” typeface
The Bristol-based studio has developed a bespoke typeface, colour palette and tone of voice for the organisation, with the hope of showing bowel cancer affects all ages.
Mother Design crafts protest-inspired identity for plastic-free chewing gum Nuud
The identity seeks to showcase Nuud’s sustainable ethos with a strapline of: ‘chew plants, not plastic!”
Coca-Cola unveils “refreshed” packaging design system
The redesign will affect Coca-Cola, Coca-Cola Zero Sugar and Diet Coke, and is the first global packaging update since 2016.
Scotch & Soda reveals Amsterdam-inspired rebrand and store redesign
The Dutch fashion brand has unveiled a new look and ‘Free Spirit’ concept which will roll out across its new retail spaces.
DixonBaxi unifies Hulu’s identity in rebrand
The new look aims to simplify the entertainment platform’s identity, while “keeping hold of the swagger” that viewers know and love.
Pearlfisher gives Consider Pastures egg brand “emotive” new look
Consider Pastures’ branding puts the “imperfect shape of the egg” front and centre, with an updated carton and geometric patterns.
Sports Direct rebrands in bid for inclusivity and equality
The low-cost sports kit retailer has dropped the ‘.com’ in its latest identity overhaul which focuses on accessibility for consumers.
Winter Olympic logo for Milan Cortina 2026 revealed following public vote
The design is a “simple gesture of sustainability and inclusion”, according to 2026 organisers, and is the first Olympic logo ever to be chosen by popular vote.
Inter Milan reveals new logo in “streamlined” rebrand
The new crest is a modern interpretation of its historic logo and will tap into a more international and younger audience, the club says.
Picks of the month: the best design events in April
There’s plenty to do in the upcoming weeks, from central London light installations to tiny treehouse building sessions for children.
This medicine company resists “cold, cluttered and confusing” branding
JKR has devised the branding and strategy for “socially conscious” medication provider Betr, which seeks to “challenge established codes” in the medicine market.