Cheltenham-based consultancy ArthurSteenHorneAdamson (ASHA) worked with the children’s charity on a new logo, tone of voice and branded products.
The latest news, analysis and opinion on visual identities, rebrands and logo design, from sports brands to start-up tech companies.
It’s hard to write for brands without sounding forced, argues Rob Mitchell, co-founder at copywriting agency We All Need Words — most brands give up altogether and let the design
The Curious Customs collection – created by London-based design studio NB – depicts traditions from cheese rolling to bog snorkelling.
Inspired by independent magazines, California-based start-up Alabaster is attempting to bring the religious text to younger audiences.
Dn&co has created a new guided system for the London museum, which includes an updated layout, signage and map, designed to reduce “uncertainty”.
Last week, we examined how the global sports brand has been unsuccessful in claiming the use of three stripes as its own — corporate lawyer Tessa Laws shares her
During his 27 year tenure as Apple’s chief design officer, Sir Jony Ive oversaw the design of some of the world’s most recognisable products – as well as some quickly-withdrawn
We look back at the life and work of Pearlfisher’s co-founder, who has died aged 59 and leaves behind her a 30-year creative legacy, including an ample client list, sustainability
The brand has lost the right to trademark a symbol of three parallel lines appearing in “any direction”, on the basis that this is not unique to Adidas.
The London icon has been given a new look by design consultancy Greenspace to coincide with its £9bn regeneration project.
This year, the showcase of up-and-coming designers’ work challenges everything from ‘manspreading’ and loneliness in older people, to sustainability and smart phone addiction.
Norway’s capital has been rebranded by design consultancy Creuna, which aims to strengthen links between the municipality and its citizens.
London-based studio Red&White has given the global company a new identity in time for its 50th birthday, to increase awareness of its range of tech services, from cyber-security to digital
A light-up smart keyboard, vagina-themed illustrations and a new exhibition celebrating 30 years of the Design Museum are some of our favourite projects from the last two months.
The 36-year-old cultural event has a new, reversible campaign identity for this year, which features comic strips that tell different tales depending on which way they are read.
The internet browser has launched a new visual identity, which looks to reflect how it has expanded into other online services such as file-sharing, password protection and email checks for
Correos has been given a new look that aims to modernise the national company, while paying homage to its history through a horn logo referencing how postmen used to alert
The identity for the museum’s new exhibition — D-Day: Interception, Intelligence, Invasion — is based on ticker tape, the dotted paper used to record and send coded messages in World
Monitor My Health is a new paid-for venture from the NHS that allows patients to take blood at their convenience, send it to a lab for testing, then keep track
The design consultancy recently created the branding, packaging and structural bottle design for Coke’s latest venture, its signature mixers for spirits. We speak to creative director Dave Robinson about bringing
The only national charity dedicated to research into the causes and treatment of epilepsy has been given a new look by Helen Holden Design, which looks to emphasise its scientific
The annual, global awards scheme, which famously rewards its winners with black, yellow, graphite and wood pencils, has announced its 720 winners for this year.