The rebrand features a new typeface and image style, and comes after the truck and bus manufacturer’s 125th anniversary in 2016.
The latest branding design news, views, inspiration and opinion.
Halo has designed a new visual identity and packaging for the brewery, with the aim of tapping into the craft beer trend and targeting a younger audience.
A bid to increase the creative potential of London, Essex and Kent and a new brand for The Alan Turing Institute – the important design news of the last seven days.
The design consultancy has created a “minimal, flexible” visual identity for .art – a new web address which has been created to establish an online creative community.
A refreshed logo, an expanded colour palette and a new tone of voice have all been introduced to packaging.
Vapourlites has been rebranded and given new packaging by consultancy Wonderstuff, which aims to show how e-cigarettes can be a “good thing” in weaning people off tobacco cigarettes.
The colourful new look is based on soundwave visuals and builds on O Street’s existing designs for the music platform, including a bespoke typeface introduced last year.
R Design has completed the rebrand, which aims to clear up confusion caused by the previous range name NuMe.
Consultancy Red&White has designed the visual identity for the new institution, which will focus on research in the mathematics and data science fields.
The consultancy also created the brand strategy and came up with a new name for the cultural and sporting development in Eastbourne.
Sadiq Khan has drawn up a proposal detailing that “a global centre of excellence for the creative industries” should be developed along the Thames Estuary.
The new look features Air Canada’s maple leaf logo within a roundel design, and has been introduced to coincide with the airline’s 80th anniversary.
Supple Studio has created the name and identity for Twine, a website and app that helps local businesses measure their economic, social and community impact. Supple director Jamie Ellul, says: “This is the first platform to offer a joined up approach to capturing not just financial data, but also social impact; this key difference led us to […]
Brand design consultancies JWDK and GW+Co have rebranded planning and development consultancy Lichfields, with a series of colourful, geometric shapes representing buildings. The abstract, Tetris-style shapes are based on a bird’s eye view of different urban landscapes, says JWDK, and are used to hold images and photography, create letters, and one is used to contain […]
Consultancy All Works has designed a new visual identity for north London art gallery Light Eye Mind, which plays with the ability of the human eye to read inverted letters. The new branding features a simple, sans-serif, all-capitals, black typeface used for the gallery name and accompanying copy. Certain letters are inverted, either by being […]
Johnson Banks has designed the identity for this year’s Brighton Festival, which is being guest directed by poet and recording artist Kate Tempest. The identity is inspired by the theme of the festival programme curated by Tempest: “Everyday Epic”. It features an illustration by Brighton-based tattoo artist Adam Sage, inspired by Greek mythology but featuring […]
AKQA has worked on the positioning and art direction for the British Academy of Film and Television Arts’ (BAFTA) Be Part of the Story campaign, to coincide with its 70th anniversary. The campaign looks to reinforce BAFTA’s mission: “to help talent enter and flourish in the moving art industries”, and includes bespoke illustrations, award programs […]
Pentagram partner Emily Oberman and an all-female team of designers have designed the visual identity for The Wing, a new women’s social club in New York. The team was briefed to create an identity that would appeal to the “diversity of women” without being patronising or “stereotypical”, says Oberman. The logo takes the form of […]
Sheridan&Co has designed the visual identity and packaging for Kin, a range of nutritional supplements developed by Kyle and Kelly Maslen’s company, Kmpt. Kin is designed to be “genderless” and “more inclusive” than competitor brands, says Sheridan&Co CEO, Michael Sheridan. The logo features a simple, sans-serif typeface with a diamond mark appearing in between the […]
Dn&co has designed a new manifesto for Ilford, east London ahead of the opening of Crossrail in 2019. Working with Redbridge Council, the consultancy created the manifesto based on the concept of “Ilford for you, for me, for all” to celebrate the diversity of the local community. It features eight promises to the citizens of […]
JDO has designed the packaging for American Serve, a Jack Daniel’s ready to drink product in Australia. The range features one and a half shots of Jack Daniel’s Old No.7 with a splash of either cola, ginger or lemonade. Ray Smith, JDO creative director says: “The challenge was to see how far we could push […]
Stockholm-based studio Bedow has designed the visual identity for Californian director duo Terri Timely. Designed to be used across digital and print formats, the logo comprises a clock with its numbers replaced with the letters of Terri Timely. The typeface references the 1960s French film magazine Nu, and the colour palette nods to classic clock […]
The five chosen consultancies, including Mother Design London and Studio Output, will be working with the BBC for two years on various projects encompassing branding and creative direction.
SomeOne has created the TLC (The Lovely Clinic) brand for Dr Sarah Tonks using an identity system based around paint.
The new branding is made up of a combination of colourful floating shapes and is designed to communicate the complex nature of the charity’s work.
B&B Studio has designed the new identity and packaging for the food brand, featuring illustrations inspired by mismatched ceramic plates.
Templo has rebranded private members’ club The Union with an emblem which aims to act as a “secret code” for the company.
Brand consultant Emily Penny asks ‘what’s in a name?’ as she looks at how following a fallow period of being overlooked by symbols, brand names are now experiencing a renaissance.
We speak to co-creator and executive producer Dave O’Connor about Netflix’s new series Abstract: The Art of Design, which features designers ranging from Pentagram’s Paula Scher to architect Bjarke Ingels.
The graphic designer has worked with the fashion brand’s in-house creative team to tweak the logo and “return it to the spirit of the original” one.