Designers on British Rail’s logo update: “The worst sustainability-by-numbers thinking”
National Rail raised eyebrows this week with a green revamp of its logo – we spoke to designers including Astrid Stavro and Matt Baxter about the change.
Branding
The latest news, analysis and opinion on visual identities, rebrands and logo design, from sports brands to start-up tech companies.
Gospel organisation Mama Foundation’s new identity designed with “joy in mind”
ThoughtMatter has rebranded the New York music and cultural space with details inspired by the local area’s arched windows.
Tesco and Vanquis design leaders share tips on navigating ROI pressures
In-house design experts say designers need to be braver when releasing products into the world, but maintain that ROI dialogue should not stifle creativity.
Mr. P gets a haircut in “simplified” Pringles rebrand
The moustachioed mascot for Pringles UK has been given his first makeover in 20 years in a redesign from Jones Knowles Ritchie.
Penguin redraws Peter Rabbit amid brand refresh to “futureproof” him
The new look “places Peter front and centre” according to the publishing house, and has been designed by studio CreateFuture.
In-house teams: TfL on why “the whole city is really a canvas”
We speak with Transport for London designers about how they are using the organisation’s rich design history to help people navigate the city in new ways.
This Templo project for the UN shows the interconnected nature of world disasters
The London-based studio has developed an identity for the Interconnected Disaster Risks 2020/2021 report using composite graphics.
London Design Festival 2021 – talks guide
From the circular economy to human centred design, these are the talks that are not to be missed at this year’s festival.
Studio Output gives CALM “irreverent, bullish and empathetic” brand refresh
The updated look includes new typography and colour palettes and seeks to ensure the brand can comfortably exist both online and off.
ClubZero’s closed loop design system wages war on single use plastic
The new look ClubZero hopes to offer an alternative to single-use plastics with a simple design system, which encourages consumers to borrow reusable cups and bowls.
New Scouts division Squirrels away hidden symbol in identity
Supple Studio has designed a wordmark featuring a hidden squirrel, which forms part of an identity representing the first new branch for the organisation in 35 years.
New Turner Classic Movies channel brand explores differing film tastes
The US-based film television channel has been rebranded by design studio Sibling Rivalry, with the new look including updated idents, typography and colours.
From dinosaurs to the internet: a history of football club crests
A new book from designer Martyn Routledge illustrates more than 100 football club badges and shows how they tell the story of the history of Britain.
Hair brand Fable & Mane’s identity is inspired by its Indian roots
Manchester-based design studio Alphabet was inspired by storytelling as well as Indian shopfronts and signage for the beauty brand.
Design inspiration: our favourite projects from August
From a “playground of sound” in Mayfair to a ‘90s-inspired arcade game, these were some of the projects that caught our eye this month.
Ragged Edge’s heritage-inspired rebrand for luxury luggage company Globe-Trotter
London-based Ragged Edge has crafted the new visual identity for the British brand in a bid to appeal to “adventure seekers”.
Biles Hendry “capitalises on indulgence” for healthy donut branding
The identity for Urban Legend donuts includes a wordmark inspired by icing as well as tone of voice, shop signage and photography.
“World’s biggest” disability campaign #WeThe15’s identity designed by Pentagram
Launching in collaboration with the International Paralympic Committee, the global campaign has been crafted by Harry Pearce.
Pearlfisher’s “humanising” visual identity for fitness brand Body20
The design studio has used multiple exposure and motion blur in an attempt to show the human impacts of the electro-muscle stimulation technology.
How social media filters are designed
We speak with self-taught AR developer Vivian Galinari about her career journey, and how she marries tech with creativity to go viral online.
O Street’s gutsy rebrand for the Thackray Museum of Medicine
The museum – which explores the history of healthcare – has leant into a “gross-out” positioning with its new visual identity.
Dearness Only designs sensorial identity for grown-up squash brand Spruce
The look includes a series of flavour-inspired artworks, a wordmark and tone of voice, and aims to encourage people to drink water “for the right reasons”.
Turner Duckworth “thoughtfully contemporises” Campbell’s Soup
The work involved a dive into the brand’s past with an archivist, and features a redrawn wordmark based on founder Joseph Campbell’s original signature.
Alphabetical’s wayfinding and AR app hopes to bring Thamesmead nature reserves to life
The design studio has created multisensory installations and app in an attempt to engage children with their local surroundings.