Editorial platform Glorious aims to give female sport a “new creative aesthetic”
The platform is using cultural exploits like photography, film, illustration and music to “elevate women’s sport and carve out more space for female voices”.
Branding
The latest news, analysis and opinion on visual identities, rebrands and logo design, from sports brands to start-up tech companies.
How Bruce Blackburn and Richard Danne designed the NASA Worm
Following the news of Bruce Blackburn’s passing at the age of 82, we look back on how the ubiquitous red logo was developed.
Peugeot reveals new logo in “upmarket” rebrand
As part of major redesign, the established French marque has unveiled its latest logo: a pared-back coat of arms adorned with its lion’s head.
Moynihan Train Hall: branding New York’s “biggest civic infrastructure project in decades”
New York-based design studio Watson & Company is behind the identity, which aims to be a “love letter” to the city.
Online safety platform Just Ask Max rebrands to show the internet is a jungle
Among Equals has created the new animal-themed identity for the family-safety platform, based around the character of Max the elephant.
Miller Genuine Draft hopes to regain relevance with “hand-crafted” rebrand
BrandOpus has redesigned one the biggest US beer brands from the 1990s, which it says had been lacking a memorable identity.
The identity for second-hand search platform SrchPop resists “fusty preloved clichés”
Supple Studio has designed the visual identity for the American second-hand search site, finding inspiration in the search bar icon.
The Crown Estate’s redesign aims to integrate “people, place and purpose”
Saffron has designed the new identity for the Crown Estate, which manages some of London’s best known addresses including Regent Street and St. James’s.
Pride in London’s new identity hopes to usher in a more inclusive future
The UK’s largest Pride organisation has rebranded ahead of its 50th anniversary next year with inspiration from the exclamation mark.
Dating apps are redesigning to find users love in lockdown
While the pandemic has presented clear challenges for people looking to date, apps have attempted to meet these difficulties – and explore new opportunities.
Dementia wellbeing brand Relish reveals “sensorial” redesign
Our Design Agency has created the new look for Relish (previously Active Minds) which produces games and activities for people living with dementia.
Match’s rebrand hopes to take the anxiety out of modern-day dating
New York-based studio Collins has designed the new and “more inclusive” identity for the dating app, which turns 25 this year.
Ocean plastic clean-up enterprise reveals streetwear-inspired rebrand
20something has designed the new visual identity for Seven Clean Seas, which works in some of the world’s most plastic-polluted areas.
Designers are helping esports brands sharpen up as business booms
As the global competitive gaming sector soars, designers are helping esports teams and organisations face the future without forgetting the past.
What role can designers play in the introduction of alternative meat products?
As alternative protein sources become more prevalent, we explore how design can help shape the journey from production to branding.
SomeOne crowns prop-tech company WiredScore in “evocative” rebrand
The tech company aims to improve digital connectivity in homes and offices worldwide while also providing a certificate rating for buildings.
Unruly Food identity designed to “inject daring personality” into plant-based market
The Clerkenwell Brothers is behind the branding project, which aims to position the company’s offering as “untamed and unconforming”.
Frieze reveals typographic rebrand for its 30th anniversary
Pentagram’s Luke Powell and Jody Hudson-Powell have redesigned the organisation’s identity, which aims to unify its publications and international art fairs.
Studio Sutherland’s multilayered identity for philosophical collective Perspectiva
The London-based studio has taken a “multiperspective” approach to branding the diverse group of scholars, artists and activists.
Planet Mark rebrands to reinforce the urgency of the climate crisis
The work has been undertaken by London-based studio Design by Structure and includes a redrawn mark, a shortened name and an updated tone of voice.
Irish channel TG4 reveals new logo and folklore-inspired idents
Red Bee Creative has designed the new look for the Irish broadcaster, which includes footage from the four provinces of Ireland.
Twitter updates its identity to match the “complexity” of conversations today
The social media platform has updated its five-year-old brand identity with paint-splattered photography and its first ever propriety typeface, Chirp.
Design inspiration: the best projects from January
The start of a new year brought us an identity for a Covid-adapted restaurant, calligraphic coffee branding and a new series of lockdown posters.
Design Week Awards 2021 opens for entries
This year winning work will be given a bigger platform than ever before, we are assembling our biggest ever judging panel and categories have been tweaked for maximum relevance.