Activia gets new look and updated packaging
Consultancy FutureBrand has worked on the redesign, which includes a new “interlocking” icon emphasising Activia’s digestive health benefits.
Branding
The latest branding design news, views, inspiration and opinion.
Britain’s oldest brewery Shepherd Neame reveals new brand identity
The brewery, which was founded in 1698, has been given a “contemporary” rebrand by consultancy JDO.
5 important things that happened in design this week
From a Shepherd Neame rebrand to a new Apple headquarters, we round up the important design news from the last seven days.
Music overhauls personal finance brand Provident
Simple illustration and type has been adopted for personal finance brand, which can work across different territories and has been designed to relate to everyday life.
BHS returns as online store with new name
BHS has been reinvented as online retailer The British Home Store, with a focus on lighting, home furnishings and kitchenware.
Jaywing creates branding for cultural initiative Hull 2017
Consultancy Jaywing has created the place branding for Hull 2017, the initiative marking the northern city’s status as UK City of Culture. The logo is an “H” shape constructed out of a series of geometric lines, used against a colourful palette of purple, green, yellow, blue and pink. Gavin Shore, creative director at Jaywing, says […]
John Spencer: “Language and design should be indivisible”
John Spencer looks at the rich history of words and design, how they have lost their way and what designers can do to make sure the two are complementary.
5 important things that happened in design this week
From a shortlist of logos for the Mozilla rebrand, to the launch of Oculus Rift in the UK, we round up the important design news from the last seven days.
UEFA builds bridges with new Euro 2020 identity
Y&R Portugal has designed the Euro 2020 identity, which features bridges and is meant to symbolise the coming together of 13 host cities.
Mozilla shortlists four designs in open-source rebrand project
Software company Mozilla is working with design consultancy Johnson Banks – and gathering opinions from the general public – to create its new brand identity.
Mr B & Friends creates new branding for cloud company
The studio has created a new visual identity for UKCloud, which provides cloud services for public bodies like the NHS.
5 important things that happened in design this week
From the new plastic £5 note to Just Eat and Addison Lee rebrands, we round up the important design news from the last seven days.
Branding Inspiration
The Treasury of Candles branding, by After Hours
Consultancy After Hours has created the branding for a hand-made candle company in New Zealand called The Treasury of Candles. The brand mark is a foil candelabra symbol, which creates the letter “T”. The packaging has “luxury” elements, says After Hours, including a silk clam-shell gift box, organza ribbons and watercolour print inserts. The candle […]
Enodo Economics branding, by Interabang
Interabang has designed the branding for economic analytics company Enodo Economics. The design studio also named the company, with Enodo deriving from the Latin word for “make clear, untangle and explain”. This was used as a metaphor in the logo motif itself, the studio says, which is an “unravelling double ‘e’” shape. A colour palette […]
Breadwinners brand identity, by Lewis Moberly
Brand design consultancy Lewis Moberly has created the visual identity for charity Breadwinners. Breadwinners is a charity that aims to help young, unemployed people in London learn how to run a business. The charity works by enabling young people to run their own daily bread delivery service, providing them with a delivery bike and trailer, […]
Stafford House interiors and branding, by Mystery
Consultancy Mystery has created the interiors and branding for a new study space in San Francisco. Stafford House International is a group of English language schools, originally based in the UK. Mystery helped to recreate the brand as it moved to an international presence, with new offices in San Francisco, San Diego, Calgary and Toronto. […]
Movi branding, by Branch
Studio Branch has created the visual identity for Movi, a new video app. Movi is a tech start-up based in Norway and California, and aims to be an “interactive mobile video experience”, says Branch, and enable people to “explore, create and share millions of moments daily”. The logo is “clean and minimal”, says the design […]
Väg branding, by Snask
Swedish design studio Snask has created the branding and new album cover for its own in-house rock band Väg. Fredrik Öst, creative director at Snask, says the studio wanted to “dig deep into a 1970s visual style”, and have used a “classic flower power logotype”. The logotype was also used as an empty template against […]
Marion Deuchars campaign, by Laurence King Publishing
To celebrate its 25th birthday, the art and design book publisher Laurence King Publishing has launched a campaign created by illustrator Marion Deuchars. It includes hand-drawn lettering in the illustrator’s style, and was art directed by Laurence King Publishing creative director Angus Hyland. The campaign will be used for advertising, in bookshop windows and digitally.
Milroys of Soho branding, by Good
Consultancy Good has designed the branding for whisky shop Milroys of Soho. The rebrand also includes a new interior for the brand’s store on Greek Street in London’s Soho, alongside a new website and four new whiskies. The new look aims to bring together the “classic and the handcrafted”, says the design studio.
JFK Airport Terminal 4 branding, by Base Design
Base Design has created the branding for Terminal 4 at John F. Kennedy International Airport in New York. The studio says they wanted to create a terminal “with human experience in mind”. It developed a custom typeface for the project, and based it on the concept of “4 all” – that the airport experience is […]
Bespin Global branding, by Daylight Design
Daylight Design has created the brand identity for Korea-based cloud computing platform, Bespin Global. The branding is based around the concept of a “dynamically generated cloud symbol”. The process of data being transferred to the cloud is expressed visually by using a single dot and a bold, solid arrow.
Designers prepped on Crossrail 2 project
TfL and Network Rail met this week to address designers and engineers about the development of Crossrail 2 so that interested parties can be brought up to speed before any future tendering processes.
Just Eat reveals colourful rebrand
Food delivery app Just Eat has unveiled a new visual identity and brand campaign, a week after rival Deliveroo underwent a rebrand.
Supple creates visual identity for app aimed at ex-prisoners
Supple Studio has worked on the the branding for Straightline, a new video and podcast app from the Prison Radio Association (PRA).
Redesigned “water-resistant” £5 note enters circulation
We take a look at the design of the new waterproof £5 note, which has been introduced so that it can last longer and help to prevent counterfeiting.
Addison Lee unveils new service-focused branding
The visual identity – completed by ad agency Whistlejacket London – is the company’s first rebrand since it launched 41 years ago.
Venturethree designs visual identity for new video production company MX1
Consultancy Venturethree has designed the branding for new video company MX1, which will create 360° video for companies like Disney and Facebook.
DesignStudio creates new branding for e-commerce site Snapdeal
The consultancy has created a red box symbol for the Indian shopping site, and has updated the typography to make it “digital-first”.
NHS to launch new website for patients in 2017
The National Health Service’s digital team is set to redesign the NHS.uk website with the aim of making it a one-stop-shop for patients.