How do you rebrand somewhere after disaster strikes?
Places have to rebrand for a number of reasons – from pandemics to poisonings – and there’s plenty to learn, from Salisbury to the Carribean.
Branding
The latest news, analysis and opinion on visual identities, rebrands and logo design, from sports brands to start-up tech companies.
Light relief: fun design projects from March
March has been full of disruption, so we’ve rounded up some of its most attention-diverting projects, from a Day-Glo crazy golf course to a sushi-inspired lamp.
In-house teams: How BBC Creative designs for the “cultural fabric of the nation”
As part of our new series about in-house design teams, we speak to Laurence Honderick, head of design at BBC Creative, about how his team creates the campaigns and identities
The “impossible” story behind Polaroid’s rebrand
The brand is dropping its only recently adopted Polaroid Originals moniker, and placing a bigger emphasis on its rainbow spectrum iconography.
Design Week Awards extended until 27 March
As Coronavirus disrupted working patterns so much last week we’re giving you a few more days to get your entries together.
How can small studios land big clients?
We speak to the design studios who have done it to find out how they got in front of clients and onto pitch lists in their formative years.
Tokyo 2020: Olympic torch designed to showcase “hope”
The Olympic flame has started its relay, though the future of this year’s Games looks uncertain because of the coronavirus outbreak.
The Ashmolean Museum’s new identity can flex across 500,000 years of history
Oxford’s museum for history and art has been given a visual update, based around a logo that works across digital and printed material.
Plumstead Centre’s “bookish” identity celebrates its literary heritage
Originally builty in the early 19th century as a library, the Greenwich-based centre is now also a café, gym and social space for the community.
BMW speaks out on “misinterpretation” of new logo
When BMW unveiled its new corporate identity last week — its first in over 20 years — there was some confusion around its roll out. Marc Mielau, vice president of
Why are luxury fashion labels opening branded restaurants?
As consumers move away from possessions in favour of experiences, more luxury fashion brands are rethinking their offer, but what goes into a successful branded experience?
Pentagram rebrands Thames & Hudson for “modernisation” and “restoration”
The illustrated book publishers, founded in 1942, has been given a new visual identity by Harry Pearce which features a new cartouche.
Our favourite International Women’s Day 2020 projects
From a Toxic Masculinity recycling plant, to moody wombs, these are our favourite creative products inspired by International Women’s Day on 8 March.
HyperloopTT repositions around “credible” future
Brand consultancy Saffron has created the identity for high speed transportation system Hyperloop TT, drawing upon its potential “human” impact.
Holly Kielty: "Brands need to stop ignoring women over 50"
Design Bridge director of storytelling Holly Kielty says that women over 50 have become a “forgotten audience” who they can no longer afford to ignore.
Baxter & Bailey rebrands MyMaths to appear more “approachable”
The platform, which allows teachers to set maths homework for students to complete outside of the classroom, had recently undergone interface changes and was in need of an identity update.
A folklore-inspired rum brand with “hidden” design details
The Duppy Share Spiced identity is inspired by Caribbean folklore and has subtle details, like UV illustrations which aim to appeal to a younger crowd.
BMW updates logo to mark a “new chapter”
The logo was unveiled along with news of the BMW Concept i4, and aims to represent an “openness and clarity” for the car manufacturer.
Why do brands take a stand on social issues?
A new exhibition at the Museum of Brands explores when brands have adopted social issues – and opens the ensuing complexity up for debate.
What does Lewisham’s Borough of Culture win mean for its creative scene?
Lewisham will be London’s Borough of Culture in 2021. Design Week talks to the people promoting the south east London borough’s design and arts credentials.
Design inspiration: the best projects from February
A 1950s-inspired poster series to fight against the spread of coronavirus, an anatomical typography diagram and a design museum you can take home with you are some of our favourite
O Street celebrates “spirit of lore and legend” in Denver Distillery rebrand
With a focus on handcraft, the Glasgow-based design studio has reinvented the distillery-pub’s brand through a new logo, labelling system and artwork.
Addiction charity Addaction rebrands to more “accessible” We Are With You
It has also been given a new visual identity, including wordmark, colour palette and physical materials, by design studio Touch.
Designers on Harry and Meghan’s ‘royal’ ban: “Rarely has a brand launch been so anticipated”
Prince Harry and Meghan Markle may not be using their ‘Sussex Royal’ in future branding, following news that they will become independent from the royal family. The name is currently