Remembering Milton Glaser: “You can’t be good at everything”
We look back at the life of American graphic designer Milton Glaser, famed for his I ♥ NY campaign work and Bob Dylan poster.
Branding
The latest news, analysis and opinion on visual identities, rebrands and logo design, from sports brands to start-up tech companies.
Trunki designer Rob Law on cystic fibrosis, suitcases and surviving a crisis
The product designer found wild success with ride-on children’s suitcases and is now delving deeper into his career – and its challenges – in a new book.
Branding and Black Lives Matter: will change be more than skin deep?
Headline-grabbing rebrands of Uncle Ben’s and Aunt Jemima show change in brand-land, but a real overhaul requires sustained effort from the design world.
Egg yolk, pancake batter, tomato and Marmite: behind The Breakfast Club’s rebrand
New York design studio ThoughtMatter is behind the updated look, with creative director Ben Greengrass having devised the original identity back in 2005.
Design Week’s favourite projects from graduate season so far
The Class of 2020 has had an unprecedented end to their university careers but the work from this year’s grad shows impresses all the same – here’s our favourites so
Tommy Jeans given digitally-led new brand focused on “modern Americana”
The new look has been led by Design Studio, and includes a revised colour palette, new graphic devices, an updated tone of voice and motion principles.
Lock maker Yale rebrands for “warmth” and a digital future
Yale, which sells a range of digital security products as well as traditional locks, needed a coherent global brand that balanced heritage and modernity.
Baxter & Bailey designs “interconnected” identity for SOAS recruitment drive
The identity, which will be in place for the next three years, has been developed to “represent a range of countries and cultures, without resorting to cliché”.
Launch America: the story behind the identity of NASA’s newest brand
Last month’s NASA-SpaceX mission was the most-watched online broadcast NASA has ever tracked – but how do you go about creative direction for a commercial rocket launch?
Pentagram’s “forward-thinking” new brand identity for Liberty
Harry Pearce has designed a new visual identity for the London department store, including a typeface named for the shop’s founder.
JKR “celebrates simple greatness” with masterbrand refresh of Heinz
The project, which includes updates to the logo, visual identity, packaging and touchpoints, is the first ever global masterbrand for the 151-year-old company.
Nicolas Roope’s new consultancy to tackle brand “purpose”
Roope has set up Reset Sessions with Hanisha Kotecha, a “pop-up consultancy” which aims to help brands adapt to crises and beyond.
2021 Rugby League World Cup’s identity aims to celebrate “community”
Mammoth has created the identity for the tournament, the first world cup to feature men’s, women’s and wheelchair versions of the sport at the same time.
D&AD announce first round of winners for updated 2020 awards format
Some 129 Pencils have been awarded in this first stage, across the competition’s Impact, Side Hustle, Next and Craft categories.
BrandOpus inspired by “the road less travelled” in Aspall rebrand
The fresh look for the cider brand comes complete with a bespoke typeface, redrawn wordmark, updated packaging and rethought brand communications.
Design Week Awards 2020 — the shortlist in full
We’re excited to announce the full shortlist for our awards below. Stay tuned later in the month for our winners showcase, which will be revealed here on the site as
Fleur of England redesign avoids “frills” of traditional lingerie branding
Led by the team at Popp Studio, the lingerie brand’s new look features a redrawn logo and wordmark, as well as a rethought colour palette and packaging.
Clout gives data company Conjura a “fragmented” visual identity
The studio’s branding aims to demonstrate visually how the data consultancy can sort out and clarify relevant data for its clients.
Black Lives Matter: graphic design’s role in the protest movement
As race protests spark throughout the world, we look at the role of graphic design and why the movement must ultimately “not stop with an image”.
A mentorship scheme’s rebrand is based on “impossible shapes”
Lantern studio has given Zero Gravity a geometric new look, which seeks to highlight students’ hidden potential when applying to university.
Design inspiration: the best projects from May
From pub-scented candles, to Polaroid chemistry and a weekly cartoon strip inspired by the bubonic plague, this is what designers got up to last month.
An environmental cleaning brand that avoids a “generic” eco tone
Design studio SomeOne has designed the visual identity for Ocean Saver, a cleaning product that uses dissolvable pods to avoid waste.
“Design is a tool for national production, not a cultural pastime”: a Finland design guide
As part of our series profiling country’s design industries, we look at Finland’s well-established design scene, and hear from the designers trying to find a new design language.
Podcast: How can designers help brands drive rapid digital change?
Design Week caught up with Studio Output creative director Johanna Drewe and Resn creative director Simon Jullien to find out.