Branding

The latest news, analysis and opinion on visual identities, rebrands and logo design, from sports brands to start-up tech companies.

Design inspiration: the best projects from November

From an immersive rendering of King Kong to a map that breaks down the UK into 1400 songs, these are some of our favourite studio projects from November.

Mooncup packaging redesign: “It’s time the product shouted proudly from the shelf”

Established in 2002, the Mooncup was the first menstrual cup on the market – a brand overhaul from Bluemarlin looks to strengthen its position as an “ethical pioneer”.

“Trust, transparency, and no cannabis leaves” – designing for the UK’s CBD market

Market value is set to reach almost £1 billion in the next five years, but experts say careful design is needed to ensure products don’t suffer from preconceived negative associations

Eurovision’s 2020 identity combines all 41 competing countries’ flags

Dutch design studio Clever Franke developed the “data-driven” identity for the singing competition’s 65th anniversary.

Byron overhauls image in attempt to usher in a “new era”

A restaurant redesign, visual update and revamped menu is being rolled out with the aim of reversing the burger chain’s fortunes.

Geffrye Museum of the Home drops namesake in identity overhaul

Currently in the midst of a £18.1 million redevelopment project, the newly-named Museum of the Home has adopted a new, flexible brand, created by design consultancy dn&co.

“Side hustles” can help stop the “homogenisation of design” – Daljit Singh

The designer took to the stage at Design Manchester’s DM19 conference to warn against the “sans serification” of digital design and to champion the side hustle.

Will variable fonts be the big type trend for 2020?

Monotype’s trend report identifies variable fonts, fonts which work across different alphabets and the death of the “monolithic brand” as the things to look out for in 2020.

Terence Conran-founded restaurant gets a new visual identity

Dutchscot designs wordmark inspired by planetary orbits while branding uses marbling to replicate look and feel of food

Design Week picks: 5 speakers to see at Offset 2020

Our guide of what to catch at the Offset Dublin conference, which has just announced a line up including illustrator Laura Callaghan, Pentagram’s Rory Simms and Lego’s Jen Kronvold Frederiksen.

UK general election 2019: which parties are using design most effectively?

In light of the upcoming December election, we asked design experts to deconstruct the six main political parties’ identities and election strategies.

Michael Wolff: How I designed the Labour rose

The designer recalls how a serendipitous event led to him designing the Labour Party’s rose and transforming its visual identity in the 1980s.

Designing the modern Scouts and Girlguiding

With both undergoing considerable image changes and integrating new digital tools over the past few years, Design Week explores the mission of bringing heritage organisations into the present day for

Pentagram’s Emily Oberman designs new Warner Bros. identity

The project, which centres around an updated “WB” shield, aims to lay the groundwork for the company’s future ahead of its centenary in 2023.

The Netherlands reveals new identity and drops “Holland” for good

The updated international logo is a “true reflection of the Dutch mentality” and is central to a brand strategy based around openness, inventiveness and inclusivity.

Times Literary Supplement adopts new “TLS” identity

The redesign aims to attract “new, younger and more culturally diverse audiences” to the 118-year-old magazine, while avoiding confusion with The Times newspaper.

Richard Branson’s non-profit organisation gets a more “personal” rebrand

The previous branding for The B Team — which aims to make businesses more sustainable — was “dry” and “authoritative”.

Farmacy NYC visual identity inspired by “ancient culture and alchemy”

The project, led by Here Design, focuses on the restaurant’s mission to promote ancient biodynamic agriculture, a type of ecological philosophy.

Watchdog that calls out perceived Labour Party antisemitism rebranded

Labour Against Antisemitism aims to highlight the “rise of anti-Jewish sentiment in the Labour Party”.

How design is changing the face of adult retail

From feminist activism to partnerships with high street stores, the adult retail industry is repositioning its identity away from seedy stereotypes, and toward the mainstream.