Opel reveals “electrified” rebrand inspired by modern German culture
The German marque has unveiled a new flat logo and Monotype-designed typeface as part of an “inclusive” brand update.
Branding
The latest news, analysis and opinion on visual identities, rebrands and logo design, from sports brands to start-up tech companies.
Renewable supplier So Energy rebrands to “empower” customers
Studio Blackburn has created a new look for the renewable energy company which seeks to set it apart from its sea of competitors.
“Loud, colourful and busy”: a Trinidad and Tobago design guide
As part of our series exploring countries’ design cultures, we look at how the Caribbean nation is finding its own aesthetic and searching for community.
Design inspiration: the best projects from November
Another month spent in lockdown had some designers yearning for nightclubs and events gone by, while others are revisiting old projects or pushing new boundaries.
Dad rebrands digital perfumery avoiding “generic elegance” of other fragrance brands
The updated look for Sillages Paris features a new typeface, illustrations, art direction and brand visuals, all communicated in a “bold and fun” visual language.
Steve McQueen’s production company reveals “nostalgic” logo
Lammas Park’s logo has been inspired by an oak tree in the London park close to where the celebrated filmmaker grew up.
Pentagram helps Virgin Money launch as challenger bank
The design studio has created the branding for the new bank, which features two bespoke typefaces and a repeating loop pattern.
Stefan Sagmeister: “The latest negative tweet does not mean that we are living on the brink”
We find the optimistic designer in reflective mood as he discusses new work with coffee brand Illy, taking on less commercial work and commuting (ascending his spiral staircase).
Templo uses “distorted” images to brand the UK Anti-Corruption Coalition
The anti-corruption organisation was looking for a visual identity to reflect its aims of holding power to account and improving transparency.
Sunderland Future Living Expo identity is a “window into the future”
Studio Blackburn has led the branding for the event, which will concentrate on the future of sustainable home building.
Rebrand brings smile to Royal National Institute for Deaf People
The charity has reverted to its previous name after more than a decade as Action on Hearing Loss, with new branding led by design studio Someone.
Pentagram redesigns The New Republic to match its “forward-thinking content”
Eddie Opara and his team have created a typographic identity for the New York-based liberal journal and its accompanying website.
This modular camera kit aims to change how designers approach motion
Controlled by an app, RGKit Play is a modular kit of Meccano-like motors that aim to take designers beyond “linear motion” for their content.
US 2020 election by design – the winners and losers
As the American election reaches its final stages, designers dissect both campaigns’ use of graphics, branding and digital strategy.
Studio Blackburn avoids “old-fashioned” route for at-home brewing brand
The Greater Good Fresh Brewing Co. has been rebranded with an “extremely bold, but relatively simple” new look.
This portable product is designed to reduce opioid overdoses
Ventizolve contains naloxone, which can help those suffering from an opioid overdose with their breathing in under a minute.
Glengoyne whisky identity overhauled in “unhurried” rebrand by Taxi Studio
The new look has been designed to better reflect the whisky brand’s manufacturing processes and also marks a shift to more eco-friendly packaging.
Top tips from designers on finding work during uncertain times
While the design industry has suffered during the pandemic, there are some bright spots for those looking for work – particularly among freelance and digital sectors.
The rebrand of American convenience store Casey’s honours its “small-town roots”
Interbrand aims to combine legacy and future in its rebrand of multi-purpose chain Casey’s, which operates over 2,200 stores across mid-west America.
North’s identity for a moving image museum is inspired by “screen culture”
The Australian Centre for the Moving Image has been given a new identity to match its “ground-breaking” vision ahead of a £20m physical transformation.
Debunking myths about in-house design teams
The leaders of creative teams at Channel 4, Pentland Brands and Specsavers discuss the realities of working in-house, from budgets and talent, to stigma and internal relations.
Gmail reveals new logo as part of wider brand update
The logo has been unveiled in conjunction with new brand Google Workspace, which seeks to integrate the tech company’s productivity apps more seamlessly.
East London Liquor Co.’s new branding contains hidden references to the city
Ragged Edge has designed a typographic identity for the spirits brand which hopes to engage a new audience of at-home drinkers.
Branding a company that turns humans into soil
Design studio Civilization has given “natural organic reduction” company Recompose a new identity based on “family trees and route systems”.