Could this be the new logo for David Beckham’s Miami football club?
Trademarks have been logged for the brand name Internacional Club De Futbol and an associated club crest.
Branding
The latest news, analysis and opinion on visual identities, rebrands and logo design, from sports brands to start-up tech companies.
Badger redesign shifts focus to brewery’s rural Dorset heritage
Independent family brewer Badger has undergone a brand redesign, shifting the focus on to their local heritage, with the help of BrandOpus design agency. Founded in 1777, the brewery owned by
SHAPE: a new diversity scheme looking to get more school kids into design
We speak to Kelly Mackenzie, founding director at White Bear Studio, about new initiative SHAPE, how hard it is to break into the industry without connections, and the need to
Baxter and Bailey plays with punctuation in rebrand for speech-writing agency AGL
AGL works with high-profile people such as Kate Middleton and David Cameron to boost their public-speaking and communication skills – its new identity looks to celebrate the beauty of grammar
DesignStudio refreshes note-taking app Evernote’s elephant logo
The app, which allows users to write notes on a smartphone or computer in many different forms, has been given a refined visual identity focused on an updated elephant symbol,
5 design things to look out for in August 2018
Visit an interactive installation inspired by the Windrush Generation at Somerset House, head to Stockholm for a design festival and more this month.
Could a new brand design have saved Toys R Us?
Design studio Lippincott was commissioned to create a new visual identity for the toy store chain, which was fully completed – just before the company filed for bankruptcy earlier this
Dixon Baxi brings "total football" look to Dutch Eredivisie league
A new look based on a grid system has been devised for broadcaster Fox Sport Netherlands’ coverage of the top Dutch football league Eredivisie
Pentagram’s Marina Willer brands BBC’s Hear Her series
The Pentagram partner has created an identity, moving idents and promotional materials for the new content season, which has been put on by the BBC to mark 100 years since
Johnson Banks creates imaginary world for TV production company Twelve Town
The studio has designed the branding for the company, which has recently changed its name from Pinewood Television, and concocted a make-believe town as part of the new identity.
Ragged Edge brands Assembly, a new hotel chain for “young travellers”
The first branch of the European hotel brand aimed at “millennials” has opened in London, and has been given a pink-and-purple identity that uses skewwhiff typography as its main element.
Bowel Cancer UK rebrands with “star of hope” symbol
The charity has recently merged with Beating Bowel Cancer, so has been rebranded by The Team in a bid to reflect the “human” side of the organisation.
Burberry reveals new logo and monogram designed by Peter Saville
The graphic designer, who was also behind Calvin Klein’s latest rebrand, has given fashion house Burberry a new look, which has been revealed on Instagram this week.
DesignStudio looks to help bring Stake trading platform to the masses
Stake has been repositioned for amateur investors in Australia so that they can access global financial markets.
A colourful star logo for new multi-sport event European Championships 2018
Studio Designwerk is behind the branding for the European sporting spectacular, which will see 4,500 athletes compete across seven sports for two weeks in Berlin and Glasgow.
Why the wheelchair symbol should be rethought to include “invisible disabilities”
McCann London has launched the Visability93 campaign to change perceptions around disability, and raise awareness of the millions of people worldwide living with conditions such as diabetes, arthritis and Alzheimer’s,
How South Africa is celebrating 100 years of Nelson Mandela through special banknotes
De La Rue has designed five new notes to commemorate the centenary of Mandela’s birth, which tell the story of the anti-apartheid revolutionary’s life through images.
Firefox asks the public to help pick its new logo
Free internet browser Firefox is branching out into new apps and services, and is undergoing a rebrand to reflect this, so parent company Mozilla has launched two possible identity designs
The Beautiful Meme creates colourful brand for City of London's tallest building
The Twentytwo brand has been created through a collaborative process which has seen the consultancy work with seven creatives whose work responds to the building.
Ukraine country brand looks to challenge misconceptions
Ukraine has declared itself open for business and tourism with its new brand identity, which looks to present the country as a place of opportunity.
A new typeface inspired by the sounds of London
FS Benjamin is a serif type dedicated to the capital city, and features a launch campaign that celebrates the diversity of London through pairing together eclectic sounds from its streets
Design Week Top 100 opens for entries
The Design Week Top 100 is a ranking of the UK’s most successful design businesses and you can be part of it by entering today.
Girlguiding gets new badge design to reflect young women’s lives in 2018
The official organisation for Girl Guides in the UK has overhauled its range of activities, including new skills such as coding, human rights and inventing, and has commissioned studio Red
BrandOpus creates “curious” identity for Craft Gin Club
The design consultancy has rebranded the alcohol subscription service, which sends its members a surprise bottle of gin plus other goodies every month.