Otherway’s “retro-futuristic” identity for plant-based meal kit Future Noodles
The visual identity seeks to put a space age spin on noodle packaging, while showcasing thefood brand’s ethical values.
Branding
The latest news, analysis and opinion on visual identities, rebrands and logo design, from sports brands to start-up tech companies.
Zoopla rebrands to show the “complexity of the home buying process”
The property website has revealed a rebrand, including a new logo, typeface and shift of its signature purple shade.
Taxi Studio’s branding for a cancer charity includes a “bowel-inspired” typeface
The Bristol-based studio has developed a bespoke typeface, colour palette and tone of voice for the organisation, with the hope of showing bowel cancer affects all ages.
Mother Design crafts protest-inspired identity for plastic-free chewing gum Nuud
The identity seeks to showcase Nuud’s sustainable ethos with a strapline of: ‘chew plants, not plastic!”
Coca-Cola unveils “refreshed” packaging design system
The redesign will affect Coca-Cola, Coca-Cola Zero Sugar and Diet Coke, and is the first global packaging update since 2016.
Scotch & Soda reveals Amsterdam-inspired rebrand and store redesign
The Dutch fashion brand has unveiled a new look and ‘Free Spirit’ concept which will roll out across its new retail spaces.
DixonBaxi unifies Hulu’s identity in rebrand
The new look aims to simplify the entertainment platform’s identity, while “keeping hold of the swagger” that viewers know and love.
Pearlfisher gives Consider Pastures egg brand “emotive” new look
Consider Pastures’ branding puts the “imperfect shape of the egg” front and centre, with an updated carton and geometric patterns.
Sports Direct rebrands in bid for inclusivity and equality
The low-cost sports kit retailer has dropped the ‘.com’ in its latest identity overhaul which focuses on accessibility for consumers.
Winter Olympic logo for Milan Cortina 2026 revealed following public vote
The design is a “simple gesture of sustainability and inclusion”, according to 2026 organisers, and is the first Olympic logo ever to be chosen by popular vote.
Inter Milan reveals new logo in “streamlined” rebrand
The new crest is a modern interpretation of its historic logo and will tap into a more international and younger audience, the club says.
Picks of the month: the best design events in April
There’s plenty to do in the upcoming weeks, from central London light installations to tiny treehouse building sessions for children.
This medicine company resists “cold, cluttered and confusing” branding
JKR has devised the branding and strategy for “socially conscious” medication provider Betr, which seeks to “challenge established codes” in the medicine market.
In-house design teams: how an internal studio keeps Wikipedia weird
As part of our series looking at in-house design teams, we talk to Wikipedia’s Khanyi Mpumlwana and Zack McCune about “breaking” the online encyclopedia.
Design inspiration: the best projects from March
From naked puzzles to the future of skin care, March was filled with innovative and imaginative design work – here are our favourite projects.
“It is plurality that defines us”: a Brazilian design guide
As part of our series exploring countries’ design cultures, we explore how Brazil’s politics of the past and present are affecting design, and how young designers are forging their own visual culture.
MassiveMusic launches “world’s first” data-driven sonic branding tool
MassiveBASS aims to help brands create sonic logos that are “scientifically proven to leave a memorable impression”.
New Holland Brewing Co.’s rebrand blends Dutch and Midwestern heritage
Design Bridge New York has created the new look for the Michigan-based craft beer, with both Dutch and American inspirations.
Online supermarket Weezy’s new visual identity is inspired by grocery stores
Otherway’s “nostalgic” rebrand of the hyperlocal delivery start-up takes cues from traditional marketplaces and shop signage from around the world.
Inside Spain’s interdisciplinary and evolving design scene
We explore the country’s creative landscape by looking at two of its design centres: Barcelona and Madrid.
Swiss beer Eichhof’s rebrand blends heritage and modern craftmanship
Pearlfisher has redesigned the 185-year-old beer brand, with a look that puts its historic squirrel icon front-and-centre.
Benjamin Hubert crafts “high-spirited” look for wellness start-up Never Go Alone
The wellbeing range includes refillable sanitisation products and customisable face masks aimed at city dwellers and travellers.
The Space Creative rebrands plant-based cheese alternative as a “foodie choice”
The new identity for Sheese aims to be as “accessible as possible” and includes new packaging, a redrawn wordmark and communications.
Renault unveils new geometric logo in “timeless” rebrand
The French marque has revealed the first major redesign of its diamond-shaped logo since 1992.