Creating a diverse, collaborative identity for D&AD Festival 2018
D&AD has launched its eclectic branding for its annual festival and awards, taking place this week – we look at how it was co-designed by Hato and thousands of people
Branding
The latest news, analysis and opinion on visual identities, rebrands and logo design, from sports brands to start-up tech companies.
How a braille typeface for public spaces hopes to create an “inclusive” society
Japanese designer Kosuke Takahashi talks about why he decided to create a new typeface that incorporates braille and letters to cater for both blind and sighted people.
Design consultancies take stock as Martin Sorrell leaves WPP
WPP, which is home to dozens of design consultancies, lost its CEO Martin Sorrell over the weekend in the wake of an internal investigation and a dip in share price.
Battersea Dogs & Cats Home reveals “honest” rebrand by Pentagram
The animal charity has been renamed simply as Battersea, and its new identity features playful, watercolour illustrations that depict different breeds of cats and dogs.
Superunion rebrands cryptocurrency crime specialist Elliptic
The company’s new identity sees a black and white colour palette, and words that are “hidden” within the branding to reflect the nature of its work.
Furniture brand Swoon unveils new, “living” identity
Zag has created a new logo and design system for the online retailer, based on the brand proposition “for the home obsessed”.
NB Studio creates “conversational” branding for African food delivery start-up
Jambo! is aiming to “raise the profile” of African cuisine in London, and has developed a colourful identity based around a speech bubble symbol.
Pigzbe cryptocurrency system designed for children
Kids can use “Wollos” to understand the value of money in the Pigzbe world, which has been designed by a team including Jon Marshall and branded by Studio.Build.
Pentagram gives American Express a more “cohesive” look
Abbott Miller has led the brand refresh, which sees an updated “blue box” logo that aims to work across both print and digital.
Rebranding a “socially responsible” finance start-up
Salary Finance has been given a new look by Ragged Edge, featuring a “smiling” logo and a “warm” colour palette of pink and blue.
MindSpace brand designed to tackle children’s mental health “head-on”
1,000 brand colour combinations have been created to reflect the variations of moods and feelings that children experience and deal with.
DesignStudio unifies “disparate” Vita Group brands with new look
The UK-based property company’s updated identity aims to prevent its sub-brands from being “pigeonholed”.
Dear clients: here is how you can understand designers better
A new book from US-based graphic designer Bonnie Siegler looks to demystify the design process for clients and teach them how to communicate and work with creative people effectively.
Creating a colourful identity for one of London’s biggest business districts
Broadgate has been given a new look by Dn&co, which looks to “change perceptions” of the area and showcase its cultural offering.
YANGA TV channel brand built from scratch
A new TV channel targeting the African diaspora has been designed by DADA and draws influence from traditional and contemporary African culture.
New Designers refreshes “dull and dated” identity
Village Green has rebranded the art and design graduate show to coincide with its 33rd edition, which takes place this summer.
“Let’s not be elitist about what we do”: should designers give away their secrets?
Pentagram partner Natasha Jen recently lambasted the term “design thinking” as “bullshit”, “jargon” and “extremely dangerous”. Designers share their thoughts on the concept and discuss whether teaching design skills
Creating a “jargon” free identity for a mortgage start-up
London-based consultancy Ragged Edge has redesigned the identity for mortgage broker Trussle, featuring a simple, graphic logo that symbolises an “open door”.
Frith Kerr: “Find clients who will let you f*ck with things”
Speaking at this year’s Offset Dublin, the graphic designer and founder of Studio Frith talks about her “playful” approach to projects, setting up a studio straight out of art school
Hope to Nope: exploring the power of graphics in politics and protest
The Design Museum’s new show delves into the last 10 years of turbulent political events, and reveals how design has played a role in persuading, uniting and angering the public.
Pentagram “unites” Expedia Group’s travel brands with new identity
Paula Scher has led the rebrand, which sees a new “e” symbol and a bespoke typeface called Expedia Group Display.
Stephen Doyle: “I like to make things that disobey logic and reason”
Speaking at Offset Dublin, New York-based Stephen Doyle talks about how he adds “magic and nonsense” to his work and looks to “transcend expectations” as a graphic designer through crafting
Moving Brands’ Sean Murphy: “EastEnders made me want to be a designer”
Speaking at this year’s Offset Dublin, Moving Brands’ creative director Sean Murphy talks on how he got to where he is today, why he hates the internet’s pedantic scrutiny of
Prophet overhauls pharma brand Hikma
New look Hikma brand designed to work on the same global scale that the company now does.