The world’s first plastic-free deodorant refill is made of bamboo pulp
Designed by Morrama studio, Wild is a compostable refill deodorant that takes aim at the cosmetic industry’s waste problem.
Branding
The latest news, analysis and opinion on visual identities, rebrands and logo design, from sports brands to start-up tech companies.
Liberty’s new visual identity aims to engage a “more diverse” audience
North’s redesigned identity for the UK’s largest civil liberty group is an attempt to undo its association with “Westminster elitism”.
"Crisis can breed opportunity": should Tokyo 2020 rebrand?
As COVID-19 changes the events landscape, with delays to events as big as the Olympics, designers discuss how brands like Tokyo 2020 can adapt – and possibly even thrive.
New Monzo Business identity aims for “trust and reassurance”
The look and feel of the digital bank’s new professional arm was created by Studio Output, and aims to tell “visual stories” that are inspired by aspects of Monzo’s original
NASA brings back worm logo to mark American space revival
It is the first time that the sleek typographic logo, designed in the 1970s, has been used in almost thirty years.
Pentagram gives cancer charity a “passionate but considered” rebrand
Blood Cancer UK has a new name, logo as well as guidelines for tone of voice and photography, designed by Pentagram’s Marina Willer.
How do you rebrand somewhere after disaster strikes?
Places have to rebrand for a number of reasons – from pandemics to poisonings – and there’s plenty to learn, from Salisbury to the Carribean.
Light relief: fun design projects from March
March has been full of disruption, so we’ve rounded up some of its most attention-diverting projects, from a Day-Glo crazy golf course to a sushi-inspired lamp.
In-house teams: How BBC Creative designs for the “cultural fabric of the nation”
As part of our new series about in-house design teams, we speak to Laurence Honderick, head of design at BBC Creative, about how his team creates the campaigns and identities
The “impossible” story behind Polaroid’s rebrand
The brand is dropping its only recently adopted Polaroid Originals moniker, and placing a bigger emphasis on its rainbow spectrum iconography.
Design Week Awards extended until 27 March
As Coronavirus disrupted working patterns so much last week we’re giving you a few more days to get your entries together.
How can small studios land big clients?
We speak to the design studios who have done it to find out how they got in front of clients and onto pitch lists in their formative years.
Tokyo 2020: Olympic torch designed to showcase “hope”
The Olympic flame has started its relay, though the future of this year’s Games looks uncertain because of the coronavirus outbreak.
The Ashmolean Museum’s new identity can flex across 500,000 years of history
Oxford’s museum for history and art has been given a visual update, based around a logo that works across digital and printed material.
Plumstead Centre’s “bookish” identity celebrates its literary heritage
Originally builty in the early 19th century as a library, the Greenwich-based centre is now also a café, gym and social space for the community.
BMW speaks out on “misinterpretation” of new logo
When BMW unveiled its new corporate identity last week — its first in over 20 years — there was some confusion around its roll out. Marc Mielau, vice president of
Why are luxury fashion labels opening branded restaurants?
As consumers move away from possessions in favour of experiences, more luxury fashion brands are rethinking their offer, but what goes into a successful branded experience?
Pentagram rebrands Thames & Hudson for “modernisation” and “restoration”
The illustrated book publishers, founded in 1942, has been given a new visual identity by Harry Pearce which features a new cartouche.
Our favourite International Women’s Day 2020 projects
From a Toxic Masculinity recycling plant, to moody wombs, these are our favourite creative products inspired by International Women’s Day on 8 March.
HyperloopTT repositions around “credible” future
Brand consultancy Saffron has created the identity for high speed transportation system Hyperloop TT, drawing upon its potential “human” impact.
Holly Kielty: "Brands need to stop ignoring women over 50"
Design Bridge director of storytelling Holly Kielty says that women over 50 have become a “forgotten audience” who they can no longer afford to ignore.
Baxter & Bailey rebrands MyMaths to appear more “approachable”
The platform, which allows teachers to set maths homework for students to complete outside of the classroom, had recently undergone interface changes and was in need of an identity update.
A folklore-inspired rum brand with “hidden” design details
The Duppy Share Spiced identity is inspired by Caribbean folklore and has subtle details, like UV illustrations which aim to appeal to a younger crowd.
BMW updates logo to mark a “new chapter”
The logo was unveiled along with news of the BMW Concept i4, and aims to represent an “openness and clarity” for the car manufacturer.