In this excerpt from Chip Kidd’s upcoming book Judge This, the US designer looks at how to use clarity and mystery to form impactful first impressions.
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Alongside a custom typeface, the new look for the online electrical retailer also includes a rethought colour palette, and a redrawn smile logo.
Weir was in the role for three and a half year and tells Design Week that she hopes her successor will not be one of the “usual suspects”.
The show, designed by Nissen Richards Studio aims to tell “the wider story of displacement alongside individuals’ narratives”.
Cert. is a recently-launched direct-to-consumer product that uses dissolvable tablets to create an at-home disinfectant and detergent.