In this excerpt from Chip Kidd’s upcoming book Judge This, the US designer looks at how to use clarity and mystery to form impactful first impressions.
My latest articles
From a playful zine, to a “tribal” title sequence and “tongue-in-cheek” wine brand, these are the design projects that caught our eye in July.
London studio Among Equals has crafted the campaign, which takes inspiration from 1940s propaganda and reframes Churchillian language.
In-house design experts question the utility of portfolios when applying for jobs, instead preferring a more narrative approach with case studies where possible.
We’re rounded up the best things to see and do this month, from disability-friendly museum visits to navigating the post-grad years of design.