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Insight

All the latest insight, analysis and opinions from across the design industry.

 

Image by James O Jenkins for TfL

What’s your favourite example of design in the public sector?

“If you’re ambitious, you’ll naturally look for inspiration from big, disruptive projects. That’s great. But it puts you before the people you’re designing for. And isn’t that the opposite of what we’re supposed to be doing? That’s why my favourite example is a tiny change the NHS made to reduce the problem of missed appointments. […]