Friday, 28 November 2014
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Rainbow Trust charity rebrands for first time since foundation Video

Thu, 27 Nov 2014 | By Angus Montgomery

The new identity has been created by Small Back Room and is based around “facets of light”.

Godown is an old Indian word for warehouse

&Smith brings 1920s Bombay to Dishoom King's Cross

Thu, 27 Nov 2014 | By Tom Banks

A brand story imagines a cafe set up in 1920s Bombay by an Iranian settler.

Fairlife

Coca-Cola launches "premium" milk brand Fairlife Video

Wed, 26 Nov 2014 | By Tom Banks

Fairlife is branded and marketed as a healthy lifestyle choice and contains 50 per cent more protein and 30 per cent less sugar than standard milk.

Index

The Partners creates hidden pattern branding for Tusk Conservation Awards Video

Wed, 26 Nov 2014 | By Angus Montgomery

A geometric pattern contains the letters T, U, S and K.

7up Feels Good to Be You campaign

7up Free rebranded as a drink for non-conformists Video

Tue, 25 Nov 2014 | By Tom Banks

PepsiCo’s Design and Innovation Centre behind new identity, strategy and integrated marketing campaign.

The Football Pools

A new look for the Football Pools Video

Mon, 24 Nov 2014 | By Tom Banks

SomeOne has created an identity that aims to “reignite passion” for The Football Pools.

Bauer Place portfolio rebrand

The Allotment overhauls Bauer Media's radio portfolio

Mon, 24 Nov 2014 | By Sarah Dawood

New “Closer to You” positioing set to roll out next year across 17 regional radio brands and more than 43 stations.

The Rio 2016 Olympic and Paralympic Games mascots

Rio 2016 Olympic and Paralympic Games Mascots unveiled Video

Mon, 24 Nov 2014 | By Tom Banks

The mascots were apparently born out of “an explosion of joy” and have been designed by São Paulo-based design and animation studio Birdo Produções.

Index

John Morgan studio creates Royal Drawing School identity Video

Fri, 21 Nov 2014 | By Sarah Dawood

Prince’s Drawing School, founded by Prince Charles 14 years ago, has been given royal status – and has a new brand identity as a result.

Index

Colgate rolls out new identity Video

Fri, 21 Nov 2014 | By Sarah Dawood

The new identity has been developed by The Partners and features a new typeface created by Fontsmith.

Index

New Mi-Pay identity aims to “cut out the tech speak” Video

Thu, 20 Nov 2014 | By Angus Montgomery

The new Mi-Pay identity is based around the use of a hyphen as a “connector” to create short simple phrases.

The new hummingbird logo

A new identity for James Bond author Ian Fleming

Wed, 19 Nov 2014 | By Sarah Dawood

Ian Fleming Publications has swapped its 007 symbol for a hummingbird.

Index

The Partners’ #UpForSchool campaign branding launches in the UK Video

Wed, 19 Nov 2014 | By Angus Montgomery

The #UpForSchool initiative aims to get every child in the world into school and learning.

Index

Futurebrand gives World Rugby a new look Video

Wed, 19 Nov 2014 | By Angus Montgomery

The International Rugby Board, the governing body for rugby union, has rebranded as World Rugby.

Index

Training company React rebrands with a hidden sign Video

Tue, 18 Nov 2014 | By Sarah Dawood

Theatre-based business training company React has launched a new identity, which it says reflects an image of confidence and positivity.


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