The new identity has been developed by The Partners and features a new typeface created by Fontsmith.
This week’s biggest design stories.
Some 36 per cent of freelance work booked by businesses is for design projects, according to research.
Prince’s Drawing School, founded by Prince Charles 14 years ago, has been given royal status – and has a new brand identity as a result.
A round up of this week’s news in brief.
The new Mi-Pay identity is based around the use of a hyphen as a “connector” to create short simple phrases.
The International Rugby Board, the governing body for rugby union, has rebranded as World Rugby.
Ian Fleming Publications has swapped its 007 symbol for a hummingbird.
Checkland Kindleysides has created the new Hunter’s flagship store on London’s Regent Street, taking inspiration from the British countryside.
The #UpForSchool initiative aims to get every child in the world into school and learning.
The consultancy worked with Timorous Beasties on illustrations for part of the range.
Mercedes has created a design for what it suggests might be the car “interior of the future”.
New US university campus Cornell Tech has chosen consultancy Sullivan to design its logo – and it’s gone for a twisted T.
Theatre-based business training company React has launched a new identity, which it says reflects an image of confidence and positivity.
Many consumers cannot tell the difference between own-brand and branded products when the two have similar packaging, according to Which?.
The new e320 trains are set to go into service next year.
Digital consultancy Click created 16 different “personas” for the new website.
The BAT Studios designs aim to use “colour and repetition to create surfaces with texture and depth that references sweetshops and pharmacies”.
Pearlfisher has created new packaging designs for ice-cream brand Ben & Jerry’s, which are set to roll out internationally.
Code and Theory is behind a new digital strategy and site design, which is a single destination for public advice and information.