Brand consultant Emily Penny asks ‘what’s in a name?’ as she looks at how following a fallow period of being overlooked by symbols, brand names are now experiencing a renaissance.
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Emily Penny, of Colourful Brand Strategy, looks at different definitions of the words “brand” and “branding” and asks if the industry can come to a consensus.
Emily Penny, co-founder of Colourful Design Strategy and visiting lecturer at The Cass, looks at how the design industry and creative education can build links with each other.
Colourful Design Strategy’s Emily Penny looks at how start-up companies need to consider the deeper impact of branding and invest in it from the start.
Colourful Design Strategy’s Emily Penny on how clients can write the perfect design brief and how designers can make sense of them.
Emily Penny looks at the thorny issue of working out how much to charge.
Colourful Design Strategy’s Emily Penny looks at the considerations of choosing a consultancy name.
Consultant Emily Penny looks at what designers fear, and should understand, about strategy.