Why brand names are the new logos
Brand consultant Emily Penny asks ‘what’s in a name?’ as she looks at how following a fallow period of being overlooked by symbols, brand names are now experiencing a renaissance.
My latest articles
What I talk about when I talk about branding
Emily Penny, of Colourful Brand Strategy, looks at different definitions of the words “brand” and “branding” and asks if the industry can come to a consensus.
How to build bridges between the design industry and education
Emily Penny, co-founder of Colourful Design Strategy and visiting lecturer at The Cass, looks at how the design industry and creative education can build links with each other.
Branding for start-ups – why it’s deeper than just clever packaging
Colourful Design Strategy’s Emily Penny looks at how start-up companies need to consider the deeper impact of branding and invest in it from the start.
How to write the perfect design brief
Colourful Design Strategy’s Emily Penny on how clients can write the perfect design brief and how designers can make sense of them.
A design project is a journey – but how much should you charge for it?
Emily Penny looks at the thorny issue of working out how much to charge.
How do you name your design business?
Colourful Design Strategy’s Emily Penny looks at the considerations of choosing a consultancy name.
Why are we so scared of strategy?
Consultant Emily Penny looks at what designers fear, and should understand, about strategy.
Latest articles
Remembering Sir Kenneth Grange – 1929-2024
It is with great sadness that we heard about the passing of the hugely influential British designer, Sir Kenneth Grange.
From the archives: Picture Post
As we head back into our archives, here’s a gem from March 1990. Jane Lewis looks at the creative ways design firms promoted their services through mail-outs.
From the archives: Driving back to the future
During our pause, we’re re-publishing the occasional article from deep in our archives. This March 1990 column by our founder, Jeremy Myerson, looks at car design trends.
Design Week is resting, and we’ll be back soon
In December 2023, it was announced that Design Week was closing its doors. However – good news! We’re reopening by the end of summer 2024!
Design across five decades: from the editors who brought you Design Week
As the design industry propelled itself forward, we were always there to champion, inform, analyse and guide the way.
Design Week quiz: a look back through the ages
Have you been paying attention for the last four decades? Only one way to find out.
Design Week: 1986-2023
Design Week closes, having championed design excellence for the past 38 years.
What will retail and experience design look like in 2024?
As part of our series on design in 2024, WeWantMore creative director Ruud Belmans offers his view on what retail and experience design might look like next year.
What will exhibition design look like in 2024?
As part of our series on design in 2024, Studio Arc director Lyndsey Bowditch offers her view on what exhibition design might look like next year.
Why 2024 will be the “year of creative emergence” when it comes to AI
As part of our series on design in 2024, Mia Blume – founder of Design Dept. and Designing with AI – tells us that next year will be a “paradigm
Using VR to break outdated taboos around women’s health
Taking the form of a ‘vagina-like’ tent, INTER/her by Camille Baker uses cutting edge tech to open up conversations around issues like ovarian and cervical cancer, endometriosis, and menopause.
What will hospitality interiors look like in 2024?
As part of our series on design in 2024, Run for the Hills co-founder Anna Burles offers her view on what hospitality interior design might look like next year.