Branding for “Britain’s biggest breast cancer charity” set to launch

Charities Breast Cancer Campaign and Breakthrough Breast Cancer are set to merge to form what they claim will be “the largest dedicated breast cancer charity in the UK”.

The Clearing is working on branding for the new organisation, which will launch in Spring.

The new branding will replace Hat-trick’s Breakthrough Breast Cancer identity, which launched in 2009, and the Breast Cancer Campaign Branding, which was developed in 2013 by Vincent Design and Identica’s Chris Cleaver.

The Clearing was appointed to the work following a four-way pitch.

The Clearing creative director Jonathan Hubbard says: “We face some exciting challenges with this merger of two leading charities.

“The new charity needs a memorable and meaningful name and must be visibly different, without losing recognition and connection with existing stakeholders and supporters. We’ll focus on finding a simple but powerful positioning that reaches out to everybody affected by breast cancer.”

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