The site hosts portfolios and profiles of people working in disciplines including design, digital, marketing & advertising, film, TV, fashion, arts, music, publishing, photography and entertainment.
The site was founded by Pip Jamieson, former head of marketing New Zealand at MTV. She also founded a similar site to The Dots – The Loop – in Australia in 2009.
According to a spokeswoman for The Dots, the branding was driven by Jamieson, who worked with an unnamed freelance designer to develop the look and feel. The branding was then applied to all digital touch points by Carter Digital, which also designed the site for The Loop.
The spokeswoman says: “the designs are all about people connecting with each other and making connections in creative industries, where people can sometimes find that quite difficult.”
Those already using The Dots include Pentagram, Wolff Olins, The Oldham Goddard Experience and The Plant.
The site says it operates on a “freemium” basis, where users can set up a profile for free. They can then either choose to pay to headhunt talent or advertise jobs, workspaces and courses on the site, or earn free credit by inviting new users to join the platform.
It is hoped that The Dots will launch internationally next year.