Well claims to be the UK’s largest independent pharmacy and the relaunch follows its £620 million acquisition by Bestway Group last October.
The new identity has been created by healthcare branding specialist Langland. A statement from Well says: “The brand name – Well, was chosen as the word is synonymous with health; wellness and wellbeing.
“The logo design epitomises health through the chosen colour palette of green and blue and inclusion of a cross symbol, which are both synonymous with the healthcare sector. The chosen colours are combined with a rounded typeface to add a softness, reflecting our ‘human’ values and symbolising care, empathy and warmth.”
Bestway began as a wholesale business and now has interests in banking, cement manufacturing and other sectors.
Bestway Group chief executive Zameer Choudrey says: “We are very pleased to announce and launch well and excited to begin rolling out the next chapter of this fantastic businesses’ story.
“We are confident in the new branding that has been created and have no doubt that it has a bright future ahead.”
Well says that as part of its relaunch it will look to “support the NHS” by saving customers visits to their GP or A&E department.
Well chief executive John Nuttall says: “Ultimately our strategy will see us reach a place where local communities treat their local pharmacy as a first ‘port of call’ in making the most of their health.”