The Automatic Electro Defibrillator, which will be launched in early 2010 by Chinese Company XFT, replaces an existing product which IDC managing director Stephen Knowles says ‘did the job in terms of functionality, but felt a bit toy-like and had a confusing interface’.
The consultancy won the business on the strength of a CPR device it designed for the company. The new AED ties in with the look and feel of this product, Knowles says.
Designers, engineers and model-makers worked together to redesign the AED device over three months, following market research to examine the current product and its competitors.
The new product is voice-activated, works in two languages, can analyse heart rhythm and has an interface that simulates shock delivery.
Trainers can programme the ‘voice prompt’ to talk a trainee through ten scenarios in which the heart might have to be restarted.
Additional language cards can be bought in a further six languages.