Radford Wallis has been appointed to develop an identity for the National Hospital Development Foundation, following a three-way credentials pitch.
The NHDF tasked the consultancy with creating an identity that will better represent existing and potential stakeholders and communicate a clearer understanding of what the organisation does.
‘It’s a very old and tired brand which has become inconsistent,’ says Radford Wallis creative director Stuart Radford.
The NHDF raises funds for the National Hospital for Neurology and Neurosurgery, which researches and treats brain disorders.
‘There’s a real issue with the current brand not communicating what the foundation does properly,’ Wallis adds.
The new identity, which Wallis expects to launch in the spring, will be applied to a range of stationery and a website.