Anthem Worldwide has redesigned the packaging of Kleenex Ultra Soft tissues for Kimberly-Clark. Anthem has traded the Kleenex logo with the words ‘Feel me’ in the brand’s distinctive typeface. A rippled silk design has replaced the original photograph of a mother and child. The new boxes will be on the shelves from the end of the week.
As Vauxhall becomes the latest car brand to reveal a flat logo, designers discuss why so many marques are opting for pared-back identities.
Alongside a custom typeface, the new look for the online electrical retailer also includes a rethought colour palette, and a redrawn smile logo.
Weir was in the role for three and a half year and tells Design Week that she hopes her successor will not be one of the “usual suspects”.
The show, designed by Nissen Richards Studio aims to tell “the wider story of displacement alongside individuals’ narratives”.