Anthem Worldwide has redesigned the packaging of Kleenex Ultra Soft tissues for Kimberly-Clark. Anthem has traded the Kleenex logo with the words ‘Feel me’ in the brand’s distinctive typeface. A rippled silk design has replaced the original photograph of a mother and child. The new boxes will be on the shelves from the end of the week.
Much of the work at this year’s event is underpinned by sustainability, with designs from the likes of Mexico, the UAE and Scandinavia all being featured for their eco-friendly credentials.
MarinaTex, an organic and biodegradable alternative to traditional plastic, was developed by University of Sussex student Lucy Hughes.
The visual identity combines the club’s “illustrious heritage” and “future glory” with an eye to digital platforms and more casual fans.