Anthem Worldwide has redesigned the packaging of Kleenex Ultra Soft tissues for Kimberly-Clark. Anthem has traded the Kleenex logo with the words ‘Feel me’ in the brand’s distinctive typeface. A rippled silk design has replaced the original photograph of a mother and child. The new boxes will be on the shelves from the end of the week.
A highlight of the retail concept is a “trial space” resembling a basketball court, which features the brand’s manifesto in Arabic.
As part of our series on design in 2019, Clotilde Passalacqua, interior design leader at Ikea UK and Ireland, looks at what will happen in interior design over the next
Amid a tough retail climate and increasing competition from online stores, we look at how bricks-and-mortar shops are finding new ways to entice customers.
Ann Crabtree, Alice Rawsthorn, David Droga and John Pawson are among the international speakers at this year’s Design Indaba festival, which takes place next month in South Africa.