Apple’s graphics team to get boost

Industry sources suggest that Apple Computers is about to make an internal promotion to boost the profile of its graphics department. The move is intended to build on the success of Jonathan Ive in product design and will put graphics on a similar footing in terms of Apple’s external branding.

Running the graphics department in the US, the person will take responsibility for packaging, brochures, on-product styling and exhibitions, as well as working with chief executive Steve Jobs’ own presentations.

A senior external appointment to the role earlier this year is believed to have backfired when the candidate left the company within days of taking up the job.

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