Scandinavian hair-salon company Nikita is launching a major redesign of its flagship range of salon-only haircare products. The creative work is by UK group 42consulting. Renamed Touch of Nikita, the range will be distributed throughout the company’s salons in Norway, Sweden and the UK.
In-house design experts say designers need to be braver when releasing products into the world, but maintain that ROI dialogue should not stifle creativity.
The moustachioed mascot for Pringles UK has been given his first makeover in 20 years in a redesign from Jones Knowles Ritchie.
The 59th edition of the design and advertising body’s annual has an editorial slant, and has been designed by Studio Dumbar.
From the magic world of mushrooms, to design heavyweights and more, these are the design books we think you should read this autumn and winter.
