CLK.MPL is launching an additional division to capitalise on the growing demand for the digital publishing of corporate communications material.
The consultancy, called Talkvisual, is the result of last year’s merger between MPL Literature and ADC (DW 4 December 1998). It will be headed by former MPL Literature managing director Ann Alexander. Talkvisual will also offer print services.
Alexander says that there has already been enormous client demand for electronic publishing, particularly with the emergence of social and economic financial reporting which is particularly well-suited to the medium.
“On the evidence of last month’s Government White Paper such reports are destined to become mandatory for the top 350 FTSE companies by 2000,” she says. Large companies have started to produce environmental reports on a voluntary basis.
CLK and MPL merged in April 1997 following a management buyout from the Princedale Group. The group also set up corporate branding group Corporate Edge in July of the same year.