Absolut Vodka has taken the not so obvious step of branching out of the world of liquor, and into fashion design with Absolut Label. It has asked Amsterdam-based agency KesselsKramer to create a new fashion concept to promote the brand. Designers from ten different countries have been commissioned to come up with a T-shirt reflecting their national identity. A simple task if the national pastime is drinking.
As the retailer marks its 30th birthday in the UK, we visit its immersive house party in London and speak to interior design leader Clotilde Passalacqua.
The BlackBerry Motion has ditched the brand’s signature keyboard and has a 14cm-wide touchscreen, with an Apple-style home button at the bottom.
Supple Studio has designed the copywriting company’s new branding, which incorporates quote marks in a mixture of classic and contemporary typefaces.
The Global Talent Report has been conducted by the Creative Industries Federation, and calls for visa-free travel and lower salary requirements to protect jobs in the sector.