Absolut Vodka has taken the not so obvious step of branching out of the world of liquor, and into fashion design with Absolut Label. It has asked Amsterdam-based agency KesselsKramer to create a new fashion concept to promote the brand. Designers from ten different countries have been commissioned to come up with a T-shirt reflecting their national identity. A simple task if the national pastime is drinking.
New look Hikma brand designed to work on the same global scale that the company now does.
A round-up of moves, changes and appointments in the design world.
Design studio Start has created Folio, an online platform where the university’s 20,000 art and design students can upload their own work, and like and share other people’s.
Chermayeff & Geismar & Haviv has redesigned the tennis tournament’s logo, drawing inspiration from its existing flaming ball symbol.