Absolut Vodka has taken the not so obvious step of branching out of the world of liquor, and into fashion design with Absolut Label. It has asked Amsterdam-based agency KesselsKramer to create a new fashion concept to promote the brand. Designers from ten different countries have been commissioned to come up with a T-shirt reflecting their national identity. A simple task if the national pastime is drinking.
As we approach the most wonderful time of the year, we ask creative directors what gift someone should buy a designer for Christmas.
The digital design consultancy has appointed a new head, who will oversee its six global offices and lead on growing the business in size and helping it make more money.
Send us photos of your offices decorated for Christmas, and we’ll be publishing a selection of the best ones next week.
A report on the potential impact of plain food and drink packaging, Pantone’s purple hued colour of the year and Mini’s new, monochrome logo – the news from the last