Absolut Vodka has taken the not so obvious step of branching out of the world of liquor, and into fashion design with Absolut Label. It has asked Amsterdam-based agency KesselsKramer to create a new fashion concept to promote the brand. Designers from ten different countries have been commissioned to come up with a T-shirt reflecting their national identity. A simple task if the national pastime is drinking.
As part of our series on design in 2019, Sebastian Conran, founder of his self-named studio, looks at what will happen in product design over the next 12 months.
The rebrand by Blast Design is centred around a logo with ligature-inspired lettering and a graphic device made of joined-up lines, to express the idea of “bringing people together”.
Centaur’s marketing and communications division has been repositioned as XEIM, a name derived from “eXcellence in marketing”, which XEIM helps its customers achieve.
Tech company Envisics has used augmented reality and holograms to create a new way of showing drivers which way to go, with directions displayed on the roads in front of