Absolut Vodka has taken the not so obvious step of branching out of the world of liquor, and into fashion design with Absolut Label. It has asked Amsterdam-based agency KesselsKramer to create a new fashion concept to promote the brand. Designers from ten different countries have been commissioned to come up with a T-shirt reflecting their national identity. A simple task if the national pastime is drinking.
We talk to the creators of the new BBC series, which brings viewers stories from Bauhaus, a revealing hour with Dieter Rams and Vic Reeves in silver spandex.
The updated visual identity, including a logo and campaign, looks to “reposition the educational charity verbally and put it back on the map visually”.
This year’s results follows a downward trend in popularity for creative subjects both at schools and universities.
The latest announcements also include a “multi-sensory” exhibition inspired by the sea at Oxo Tower Wharf.