Choice and viewer empowerment were the driving forces behind the identity for new Spanish pay-per-view TV movie service Mirador, developed by UK design group English & Pockett for brand owner Estreno Digital. The channel is a joint venture between ten established Spanish cable companies. Initially, Mirador will offer 18 digital and five analogue channels showing a variety of films. The identity will be adapted for a wide variety of on- and off-air applications. ‘We had detailed discussions with the client to establish a look that satisfied a Spanish aesthetic without descending into clichÃ©,’ says English & Pockett director Michael Berthon. On-screen idents feature the ‘Mirador Girl’ in a variety of computer-generated environments.
As part of our series on design in 2019, Sebastian Conran, founder of his self-named studio, looks at what will happen in product design over the next 12 months.
The rebrand by Blast Design is centred around a logo with ligature-inspired lettering and a graphic device made of joined-up lines, to express the idea of “bringing people together”.
Centaur’s marketing and communications division has been repositioned as XEIM, a name derived from “eXcellence in marketing”, which XEIM helps its customers achieve.
Tech company Envisics has used augmented reality and holograms to create a new way of showing drivers which way to go, with directions displayed on the roads in front of