Choice and viewer empowerment were the driving forces behind the identity for new Spanish pay-per-view TV movie service Mirador, developed by UK design group English & Pockett for brand owner Estreno Digital. The channel is a joint venture between ten established Spanish cable companies. Initially, Mirador will offer 18 digital and five analogue channels showing a variety of films. The identity will be adapted for a wide variety of on- and off-air applications. ‘We had detailed discussions with the client to establish a look that satisfied a Spanish aesthetic without descending into clichÃ©,’ says English & Pockett director Michael Berthon. On-screen idents feature the ‘Mirador Girl’ in a variety of computer-generated environments.
Offthetopofmyhead’s founder and creative director says there’s no such thing as brand design and much of what the design industry says about brand is incomprehensible, pretentious and just plain daft.
The new store — conceived by design and architectural practice Gensler — has a gaming lounge, multi-purpose Community Theatre and a McLaren sports car on the ground floor.
From vegan vending machines to zero plastic takeaways, the food industry is finding inventive solutions to its plastic problem.