Choice and viewer empowerment were the driving forces behind the identity for new Spanish pay-per-view TV movie service Mirador, developed by UK design group English & Pockett for brand owner Estreno Digital. The channel is a joint venture between ten established Spanish cable companies. Initially, Mirador will offer 18 digital and five analogue channels showing a variety of films. The identity will be adapted for a wide variety of on- and off-air applications. ‘We had detailed discussions with the client to establish a look that satisfied a Spanish aesthetic without descending into clichÃ©,’ says English & Pockett director Michael Berthon. On-screen idents feature the ‘Mirador Girl’ in a variety of computer-generated environments.
Production company Noah Media Group is behind the opening titles, animations and on-screen graphics for this year’s World Cup – we speak to art director Kim Teddy about how traditional
London-based consultancy LoveGunn has created a series of type-based posters inspired by 20th century Russian Futurism and Constructivism for this year’s World Cup.
The WC2018 predictor lives as a website and Instagram feed, displaying a number up to 100 for each country that indicates how well it’s likely to perform in the tournament.
Glasgow-based studio Tangent has created the campaign imagery for this year’s Edinburgh International Book Festival.