Earth Centre logo by CDT goes global

CDT has created the corporate identity for the Earth Centre, the millennium project under development in South Yorkshire.

The Earth Centre, a 160-hectare visitor attraction looking at creating sustainable future lifestyles, is expected to attract more than 1.5m visitors by the year 2000.

CDT is now working on implementation of the identity on literature, uniforms, packaging, vehicles and sites. The centre is due to open in summer 1998.

The consultancy was appointed in January 1996 after a credentials pitch against Pentagram and The Partners.