What do you think 2022 will hold for retail design?
The last few years have forced a reset on the way we approach our day to day. We also live in a globalised society that can ill afford to be inward in our approach to problem solving. There is no ‘one size fits all’ and the opportunities that arise from a new outlook has the potential to create meaningful propositions that enrich people’s lives and our planet alike.
I’d love to see more physical spaces that bring people together for wellbeing, experience, learning and play. The egalitarian nature of digital allows a space to exist beyond the limits of its physical footprint, wherever in the world you are, you can access what a brand must give.
I also believe that brands who open spaces in the community will gain traction, I’ve certainly loved exploring what’s on my doorstep these past few years.
Finally, flexibility and designing for a circular economy. Our wants and needs change over time, so why should the environments in which we spend time be fixed. Spaces that flex and designing for disassembly is not only responsible, but it will allow brands to be nimble and react to ever changing needs. Ultimately, 2022 provides a great opportunity to design for our collective future.
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What is your favourite recent example of retail design and why?
Off-White Miami stands out for me as a great example of forward-thinking retail design. Building in flexibility to host events and flexing into a fulfilment centre when not in ‘traditional’ retail mode allows the space to work with you, rather than be limiting in its use/function.
Creating flexible, multi-functional spaces is one way that retail can thrive in a world where change has accelerated and will continue to do so. The fact that this was created pre-pandemic is testament to the vision of the brand.
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