Scottish Power switches logo

Scottish consultancy Seriously Visual has designed a new identity for four of Scottish Power’s Electricity Plus Superstores.

Scottish Power says the logo may be applied to around 40 further stores after the impact at the first sites has been assessed.

All Electricity Plus Superstores are located in England. The identity has just been implemented in Crewe and Liverpool and will be applied to outlets in Warrington and Chester.

Seriously Visual’s sister company Ferguson Orr has previously created interiors for the stores, and the two groups have done design work for a number of other Scottish Power retail outlets.

Scottish Power is currently making a 1bn-plus bid for North West England electricity supply company Manweb.

“We may change the Manweb logo if the bid’s accepted, but it’s too early to say,” says a Scottish Power spokesman.