For a second successive year, Hodges Associates has been appointed to design the Prima Baby Show at Olympia. In addition to creating the entrance area, the London exhibition specialist will design the main stand, baby care units, a theatre, cafÃ© and a pushchair and pram testing area with rocky terrain.
Design outfit Studio Texture has led the redesign, keeping the previous Pentagram-designed logo but introducing new colours, typography and tone of voice.
The newly-established partnership hopes to create more aesthetically-pleasing solutions to COVID wayfinding in working, retail and even domestic spaces.
The Swedish design innovation lab has collaborated with several studios to create a typographic identity that is as “neutral as possible”.
This free-to-access report by Design Week in partnership with Framer is the first global survey commissioned to investigate the benefits and effectiveness of digital prototyping.