Jeans brand Lee Cooper has appointed Odd to handle the global relaunch of its 1970s brand FU’s, creating a visual identity and logo for the range.
From virtual property presentation platforms to craftivism clothing kits, studios are using the current situation to explore new avenues.
The platform is using cultural exploits like photography, film, illustration and music to “elevate women’s sport and carve out more space for female voices”.
The 93-year-old graphic designer, who began her career in the 1950s, talks type, luck and forever seeking Armin Hofmann’s “prima”.
As part of major redesign, the established French marque has unveiled its latest logo: a pared-back coat of arms adorned with its lion’s head.