CWS products by Aaron Group

Manchester design consultancy Aaron Group has developed the design and artwork for several product ranges for the Co-operative Wholesale Society.

The CWS unveiled a new corporate packaging identity in September, designed by Identica (DW 3 September 1999). It has also appointed several groups to work on individual sub-brands.

Aaron Group director Rick Waites says: “Our comprehensive job tracking, in conjunction with efficient CWS co-ordination, ensures precise artwork and repro control.

“We have developed complete sub-categories within the new identity, including the Co-op party range, dog food and frozen food,” he says.

The consultancy has also produced designs for egg ranges, several chicken products and a number of hot drinks.