In the bag

Fashion designers are turning to graphic designers to add those prestigious finishing touches that make their products stand out from the crowd, says Hannah Booth

Jonathan Saunders

Graphics: Patrick Waugh

With his kaleidoscopic use of colour and geometric prints, Jonathan Saunders is the young pretender to the current kings of colour, Matthew Williamson and Julien Macdonald. Freelance graphic designer Patrick Waugh first worked with him last year to design his logo, and now designs all his graphic material. ‘[Saunders] wanted something that would last for years, and could be constant, no matter what the clothing collections were doing,’ says Waugh. ‘It had to be simple, and able to stand alone.’ The result is a pared-down, written-out logo of Saunders’ name, in a light grey bespoke type on a white background, which is replicated across swing tags and business cards. He designed it in collaboration with Saunders and his co-director, Sam Logan.

Waugh has just finished designing invitations and look-books for Saunders’ show next week. ‘I’ve based the new invitation on one of Jonathan’s prints. They have to jump out at you,’ he says.

Camilla Staerk Graphics: Multistorey

Danish-born but British-based, Staerk has become known for her black collections, and Multistorey complements this with quirky printed material, from bags to stationery to shoe boxes. The invitation to Staerk’s spring/summer 2005 collection was an illustration of a swan’s wing printed on waxed A5 card, folded to create the illusion of a wing opening and closing in flight. The waxed finish reflected Staerk’s leather pieces, and the graphic was used as the backdrop to her catwalk show. A previous invitation was printed on thin ‘onion skin’ paper with extra dense black ink designed to show through.

‘Our work is always about the clothes,’ says Multistorey partner Rhonda Drakeford. ‘Invitations, for example, are suggestive of a collection, designed to whet the appetite, and introduce a theme that carries across everything. Camilla likes to experiment with unusual papers and finishes, and we like to push it with different print processes.’

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