Rowland Design is producing an interior scheme for a 390m2 space that will act as a UK showroom for outdoor footwear and apparel manufacturer Timberland.
The client, which is based in New Hampshire in the US, operates a national headquarters in each of its European markets, using a showroom to demonstrate the latest product ranges to buyers.
As the showrooms are not consumer-facing, the exact location of the site in London’s Covent Garden will not be revealed, according to Rowland Design managing director Chris Rowland.
The £355 000 project will create six flexible showrooms, with designs drawing on Timberland’s outdoor lifestyle brand associations. Natural materials such as stone, slate, solid timber and leather will feature throughout.
‘Flexibility is key to the design. Unlike a store, where you might place products for a few months, the showrooms may present to one type of buyer one day and a different type the next,’ explains Rowland.
Fixtures have been adapted to allow for easy reconfiguration of the spaces, while two of the showrooms can be converted into one large space.
The showrooms will open later this month.