Frontline, the Chartered Society of Physiologists’ magazine has been redesigned by Kysen Communications Group, for a five-figure fee. It relaunches on 2 February.
The overhaul features a new masthead designed to give ‘a much more consistent identity’ to the publication, says Kysen creative director Nick O’Toole. The news section has been reorganised and signposting has been created within each section to give readers a better sense of where they are in the magazine.
The consultancy devised new style sheets and templates, says O’Toole. ‘It wasn’t badly laid out, but it was cluttered. There were too many identities within the magazine.’ Layout has been simplified with greater use of white space.
The fortnightly magazine goes out to 38 000 CSP members and other health professionals. Feedback from existing readers suggested that the magazine had too much of a news feel, says O’Toole.
The new look Frontline also aims to reflect imminent changes in the physiotherapy profession. The Government has set a target of recruiting 59 per cent more physios by 2009 and is to create a new grade of consultant physiologist.
‘We wanted the magazine to reflect the change,’ says O’Toole.
Kysen won the appointment following a four-way paid pitch. It is understood the other three consultancies each received £1000 for their unsuccessful tenders.