Authoritative, independent, male and slightly provocative was the image AIDS prevention body CHAPS was after. The identity, designed for free by Landor Associates, also had to avoid being aggressive, or having a link with the AIDS red ribbon. CHAPS, which stands for Community HIV and Aids Prevention Strategy, is a partnership between the Terrence Higgins Trust and eight community-based HIV and AIDS organisations. The body plans to target the general public across England using billboards, press campaigns and newsletters.
From vegan vending machines to zero plastic takeaways, the food industry is finding inventive solutions to its plastic problem.
Cheltenham-based consultancy ArthurSteenHorneAdamson (ASHA) worked with the children’s charity on a new logo, tone of voice and branded products.
It’s hard to write for brands without sounding forced, argues Rob Mitchell, co-founder at copywriting agency We All Need Words — most brands give up altogether and let the design