Authoritative, independent, male and slightly provocative was the image AIDS prevention body CHAPS was after. The identity, designed for free by Landor Associates, also had to avoid being aggressive, or having a link with the AIDS red ribbon. CHAPS, which stands for Community HIV and Aids Prevention Strategy, is a partnership between the Terrence Higgins Trust and eight community-based HIV and AIDS organisations. The body plans to target the general public across England using billboards, press campaigns and newsletters.
As part of our series on design in 2019, Katie Cadwallader, senior designer at Supple Studio, looks at what will happen in packaging design over the next 12 months.
The three-day design festival’s campaign for this year has been designed by Village Green and focuses on an eclectic range of colourful shapes rather than the pencil icon best associated
The collaborative working tool, used by employees to chat and share projects, has a new “simplified” logo with a smaller colour palette, that does away with the brand’s characteristic slanted
Music has created a new look that aims to unify the brand, using a monochrome colour palette and a bracket framing device derived from the existing logo that lets imagery