Norwegian company Mills is relaunching its kids’ spread Milli, which is mayonnaise-based caviar in a tube. The brand has been redesigned by Lloyd Ferguson Hawkins around a sea snake cartoon character called Milli. ‘Children love animals and a sea snake seemed to be the most appropriate creature given its associations with the sea,’ says Mills product manager Daniel Wahlstrom. ‘It also creates a great shape which winds itself around the tube, creating a really animated image.’
The Mayor of London will install 20 water fountains across the capital and make tap water more freely available, in a social design project that aims to discourage the public
The new identity has been designed by Prophet, while the electric motorsport series has been brought to life on-screen by DixonBaxi.
WPP has merged together five of its design consultancies under the name Superunion, ditching individual brands in a bid to “create more opportunities” for clients and employees.
The £1.4 million New Plastics Economy Innovation Prize has announced its second round of winners, which includes five, recyclable or biodegradable packaging materials.