Norwegian company Mills is relaunching its kids’ spread Milli, which is mayonnaise-based caviar in a tube. The brand has been redesigned by Lloyd Ferguson Hawkins around a sea snake cartoon character called Milli. ‘Children love animals and a sea snake seemed to be the most appropriate creature given its associations with the sea,’ says Mills product manager Daniel Wahlstrom. ‘It also creates a great shape which winds itself around the tube, creating a really animated image.’
As part of our series on design in 2019, Sebastian Conran, founder of his self-named studio, looks at what will happen in product design over the next 12 months.
The rebrand by Blast Design is centred around a logo with ligature-inspired lettering and a graphic device made of joined-up lines, to express the idea of “bringing people together”.
Centaur’s marketing and communications division has been repositioned as XEIM, a name derived from “eXcellence in marketing”, which XEIM helps its customers achieve.
Tech company Envisics has used augmented reality and holograms to create a new way of showing drivers which way to go, with directions displayed on the roads in front of