Digest

Norwegian company Mills is relaunching its kids’ spread Milli, which is mayonnaise-based caviar in a tube. The brand has been redesigned by Lloyd Ferguson Hawkins around a sea snake cartoon character called Milli. ‘Children love animals and a sea snake seemed to be the most appropriate creature given its associations with the sea,’ says Mills product manager Daniel Wahlstrom. ‘It also creates a great shape which winds itself around the tube, creating a really animated image.’

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