Clinic has created a new store directory for the flagship Virgin Megastore branch in London’s Oxford Street. The ‘exploded’ 3D representation aims to combat the navigational difficulties of many large stores, by moving away from traditional guides. The store’s marketing manager, Anne Morgan, says. ‘The Megastore is an enormous store and customers often have difficulty finding their way around.’
The Mayor of London will install 20 water fountains across the capital and make tap water more freely available, in a social design project that aims to discourage the public
The new identity has been designed by Prophet, while the electric motorsport series has been brought to life on-screen by DixonBaxi.
WPP has merged together five of its design consultancies under the name Superunion, ditching individual brands in a bid to “create more opportunities” for clients and employees.
The £1.4 million New Plastics Economy Innovation Prize has announced its second round of winners, which includes five, recyclable or biodegradable packaging materials.