Clinic has created a new store directory for the flagship Virgin Megastore branch in London’s Oxford Street. The ‘exploded’ 3D representation aims to combat the navigational difficulties of many large stores, by moving away from traditional guides. The store’s marketing manager, Anne Morgan, says. ‘The Megastore is an enormous store and customers often have difficulty finding their way around.’
Offthetopofmyhead’s founder and creative director says there’s no such thing as brand design and much of what the design industry says about brand is incomprehensible, pretentious and just plain daft.
The new store — conceived by design and architectural practice Gensler — has a gaming lounge, multi-purpose Community Theatre and a McLaren sports car on the ground floor.
From vegan vending machines to zero plastic takeaways, the food industry is finding inventive solutions to its plastic problem.