To promote healthy food you need healthy design

With regard to your recent VoxPop (DW 22 April), there are a number of brands jumping on the healthy-eating bandwagon, from fast food outlets to snack food. The success or failure of these repositionings will depend on whether the product actually improves how the communications are integrated.

Design is just one small piece of the jigsaw, but if it doesn’t fit properly the whole picture could end up looking, dare I say, a tad unhealthy.

Andy Scott

Managing director

Vivid

London EC1