Well seated

Tord Boontje made his name with the Wednesday light, Hector Serrano with his Superpatata lamp and Peter Traag with his Sponge chair. Sometimes it does just take one eye-catching product to launch a design career.

‘If you want to call it something, it might be “anti-design”. Pascal Anson’s work, for example, is quite careless and opposes what most people think “design” should look like. I try to do that too. Hella Jongerius works this way. She’s a brilliant designer, really intelligent, and has a lot to say about design.’

And the ‘British’ tag? Traag laughs. ‘People think of me as British because I’m based here, but that’s fine. It was a conscious decision to stay, because I was on a roll when I left the RCA. If I went home, I would have had to start all over.’

Traag’s aware how lucky he’s been, as part of the close-knit, small world of the RCA. But he’s making his own success, and Milan 2005 might just be his coming of age.

Latest articles

The biggest product launches of 2017

We look at some of the most exciting product design stories from this year, including a reincarnated version of the Nokia 3310 handset, a touchscreen projector from Sony and a smart