‘Light-hearted and eye-catching’ was the brief given to Light & Coley by J Sainsbury promotional planning manager Colin Wagstaffe. The design in question is point-of-sale graphics to tie in with the seasonal events of October’s Halloween and November’s Bonfire Night. Light & Coley designer Abigail Williams jokes: ‘I used a bright, lively Pop Art style to get children and adults into the spirit.’ The graphics go into the retailer’s countrywide chain of supermarkets within the next few days.
As we approach the most wonderful time of the year, we ask creative directors what gift someone should buy a designer for Christmas.
The digital design consultancy has appointed a new head, who will oversee its six global offices and lead on growing the business in size and helping it make more money.
Send us photos of your offices decorated for Christmas, and we’ll be publishing a selection of the best ones next week.
A report on the potential impact of plain food and drink packaging, Pantone’s purple hued colour of the year and Mini’s new, monochrome logo – the news from the last