Brief

‘Light-hearted and eye-catching’ was the brief given to Light & Coley by J Sainsbury promotional planning manager Colin Wagstaffe.

‘Light-hearted and eye-catching’ was the brief given to Light & Coley by J Sainsbury promotional planning manager Colin Wagstaffe. The design in question is point-of-sale graphics to tie in with the seasonal events of October’s Halloween and November’s Bonfire Night. Light & Coley designer Abigail Williams jokes: ‘I used a bright, lively Pop Art style to get children and adults into the spirit.’ The graphics go into the retailer’s countrywide chain of supermarkets within the next few days.

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