Sea breezes through job for Siemens UK

Sea Design has presented first concepts this week for industrial conglomerate Siemens UK’s annual review, which the company regards as an ‘instrument of dialogue’ for attracting both new business and potential employees.

Siemens in the UK operates via nine business groups, ranging from information and communications to transportation, and part-owns several affiliated companies.

‘Most of us only know Siemens for its mobile phones,’ says Sea Design creative director John Simpson. ‘Expressing the diversity of how it affects people’s lives is part of the brief.’

The design of the annual review must follow the pattern set by parent company Siemens AG, says a spokeswoman, but the fact that the business has no UK stock market listing means the report in this country doesn’t need to contain detailed financial information. As a result, the UK annual review is increasingly used as an image-building publication during new business tenders or when recruiting staff.

The consultancy has commissioned photographer Michael Heffernan to shoot images for the document. Simpson says the photographic style has ‘energy and pace’. He adds, ‘Photography is one of the key factors in our solution, which is about showing the human face of the organisation.’

Sea Design pitched against three other consultancies, including the incumbent, in August and began work last month.