John Knowles Ritchie has redesigned the European packaging for ICI Paints’ metal care brand Hammerite. The new look features a revamped version of the Hammerite arch and is blue in an effort to make a bolder in-store impact. Packs will appear on shelves from the end of this week.
As the design industry propelled itself forward, we were always there to champion, inform, analyse and guide the way.
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Design Week closes, having championed design excellence for the past 38 years.
As part of our series on design in 2024, WeWantMore creative director Ruud Belmans offers his view on what retail and experience design might look like next year.