Purple Cow: Transform Your Business by Being Remarkable is the latest book from outspoken US management guru Seth Godin. The new volume, a purple hardback which twists the portrait-shaped book into a landscape design and is created by Red Maxwell, claims businesses need ‘something remarkable’ and ‘worth noticing’ – like a purple cow – to stand out in today’s saturated consumer markets. Godin suggests companies need to take the ‘unsafe’ option to create an audience for their products. The book is published on 8 January 2004 by Michael Joseph/Penguin.
A round-up of moves, changes and appointments in the design world.
From a fully functional American diner through to Google’s unnerving house showing how technology has taken over our lives, we round up our favourites from this year’s Italian design festival.
Research conducted into the diversity of the creative industries shows the sector on the whole to be hard to access for ethnic minorities, women and those from low-income backgrounds.
Japanese designer Kosuke Takahashi talks about why he decided to create a new typeface that incorporates braille and letters to cater for both blind and sighted people.