Purple Cow: Transform Your Business by Being Remarkable is the latest book from outspoken US management guru Seth Godin. The new volume, a purple hardback which twists the portrait-shaped book into a landscape design and is created by Red Maxwell, claims businesses need ‘something remarkable’ and ‘worth noticing’ – like a purple cow – to stand out in today’s saturated consumer markets. Godin suggests companies need to take the ‘unsafe’ option to create an audience for their products. The book is published on 8 January 2004 by Michael Joseph/Penguin.
It’s commonly thought of as a birthplace for internet challenges and dance routines – but as these designers show, “Design TikTok” is a growing community.
The portable device takes inspiration from indigenous practices at the borders of Venezuela and Colombia.
The visual identity seeks to put a space age spin on noodle packaging, while showcasing thefood brand’s ethical values.
Flow X is the result of 10 years of research, design and development according to the studio, and takes aim at the outdated offering currently on the market.