Seth Godin’s Purple Cow: Transform your Business by Being Remarkable

Purple Cow: Transform Your Business by Being Remarkable is the latest book from outspoken US management guru Seth Godin. The new volume, a purple hardback which twists the portrait-shaped book into a landscape design and is created by Red Maxwell, claims businesses need ‘something remarkable’ and ‘worth noticing’ – like a purple cow – to stand out in today’s saturated consumer markets. Godin suggests companies need to take the ‘unsafe’ option to create an audience for their products. The book is published on 8 January 2004 by Michael Joseph/Penguin.