Purple Cow: Transform Your Business by Being Remarkable is the latest book from outspoken US management guru Seth Godin. The new volume, a purple hardback which twists the portrait-shaped book into a landscape design and is created by Red Maxwell, claims businesses need ‘something remarkable’ and ‘worth noticing’ – like a purple cow – to stand out in today’s saturated consumer markets. Godin suggests companies need to take the ‘unsafe’ option to create an audience for their products. The book is published on 8 January 2004 by Michael Joseph/Penguin.
On 13 July, tens of thousands of protesters marched the streets of Central London imploring prime minister Theresa May to “Dump Trump”, as the US president made
Ex-Design Council CEO John Mathers and creative director Bill Wallsgrove have co-founded a branding consultancy, which will look to improve the creative image and strategy of charities to help them
Jones Knowles Ritchie has rebranded the charity — which helps young people from disadvantaged backgrounds get into their dream careers — with a playful, animated “o” symbol that “climbs the
Alan Bishop, former CEO at the Southbank Centre, has replaced Kampfner as head of the independent organisation, with a view to look for another chief in the long-term.