SpudNik looks more like an adult toy of the sort found in Ann Summers or Agent Provocateur than a Russian spacecraft. It certainly doesn’t look like a potato masher, which is what it is. Designed by And Design, it is ‘a radical step away from the traditional bash and crush’, according to a statement. Spudnik works by a rotational action and ‘reduces the effort of mashing by up to 50 per cent’, which makes you wonder how they measure these things. A Design Week guinea pig took Spudnik home for a test run and found it ‘very satisfying’, as only a potato masher can be.
The new identity for work sharing platform Reveal plays with imagery associated with secret societies to showcase the brand’s more open approach.
The London thoroughfare is to be redesigned with two pedestrian-only piazzas this year in an attempt to rival New York’s Times Square.
The V&A’s new permanent gallery, which tracks design from 1900 to now, aims to broaden the horizon with under-celebrated names and the help of Kim Kardashian’s selfies.
(Re)new supposedly requires 60% less packaging than the equivalent amount of water in bottled form, thanks to its five litre “bubble” concept.