SpudNik looks more like an adult toy of the sort found in Ann Summers or Agent Provocateur than a Russian spacecraft. It certainly doesn’t look like a potato masher, which is what it is. Designed by And Design, it is ‘a radical step away from the traditional bash and crush’, according to a statement. Spudnik works by a rotational action and ‘reduces the effort of mashing by up to 50 per cent’, which makes you wonder how they measure these things. A Design Week guinea pig took Spudnik home for a test run and found it ‘very satisfying’, as only a potato masher can be.
The Mayor of London will install 20 water fountains across the capital and make tap water more freely available, in a social design project that aims to discourage the public
The new identity has been designed by Prophet, while the electric motorsport series has been brought to life on-screen by DixonBaxi.
WPP has merged together five of its design consultancies under the name Superunion, ditching individual brands in a bid to “create more opportunities” for clients and employees.
The £1.4 million New Plastics Economy Innovation Prize has announced its second round of winners, which includes five, recyclable or biodegradable packaging materials.